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Company Brief
New Delhi, February 10, 2017
India fans get to rejoice as starting this month, the brand’s Sub Of The Day (SOTD) value offer would include a choice of both vegetarian (veg) and non-vegetarian (non-veg) submarine sandwich (sub) each day of the week. Starting at an attractive price of Rs 105 (taxes extra), the offer is valid across all SUBWAY restaurants in the country.
Mr Sanjiv Pandey, Marketing Manager, Subway South Asia said, “Double Sub Of The Day enhances the ‘power of choice’ that guests enjoy at SUBWAY. The offer would ensure that they relish their subs with friends and family, without anyone having to compromise on their preference or liking for a particular type of sub.”
As an increasing number of Indians are opting to eat-out, providing them great eating options remains as crucial as offering them great value for money. SUBWAY’s wide ranging menu ensures that its guests have plenty of options to choose from, both in veg and non-veg categories. We have an equal split amongst veg and non-veg preferring guest base. This offer would ensure that both categories are able to savour a regular menu product at a great discounted price every day of the week. Thus, our guests don’t just save money but also get an opportunity to try a different sub every day, added Mr Pandey.
SUBWAY’s social media campaign promoting the current offer #AbSubDoubleKhush is also built around this premise. The offer is being simultaneously promoted through a marketing campaign consisting of in-store collaterals, television commercials, print advertisements, radio spots, mobile, out of home billboards, digital and social mediums.
As one of the world’s largest sandwich restaurant chain, SUBWAY remains a favourite with guests seeking fresh, healthy food which is customised as per their liking. The brand currently has 590- plus restaurants operating in more than 70 Indian cities.
Links to TVCs – SUBWAY’s New Sub Of The Day Offer:
https://www.youtube.com/watch?v=YKkaJqQga6w&feature=youtu.be
https://www.youtube.com/watch?v=IQiizyrZCJA&feature=youtu.be
For further information please contact:
Ruchi Pathania
Email: ruchi@indiainfomedia.com