‘Apno ke liye MOOV karo’ with new Moov campaign

Company Brief

New Delhi, March 8, 2017

Moov, the market leader in pain management solutions today announced its new ad campaign ‘Apno ke liye MOOV karo’. In one of the TVC, Olympic medallist, P.V. Sindhu will be seen standing up to the nation spreading the key campaign message that Moov enables you to live through the expectations of your loved ones. With this campaign, Moov reinstates its market leadership in pain relief solutions through its product range in ointment and spray categories. The campaign theme of ‘Apno ke liye MOOV karo’ aims to enhance connect with the consumers.

Talking about the campaign and the association, Mr. Rohit Jindal, Marketing Head, RB India said ‘MOOV has a legacy of helping people get instant pain relief. With the new campaign we want to say that pain is a sign of pushing yourself to try harder. P.V Sindhu is the pride of our nation and her dedication and determination towards her game is unmatched. We are proud to associate with her as a brand ambassador for Moov. She inspires all of us to moov beyond pain and stretch what is possible.”

Talking about the thought behind the new campaign, Prasoon Joshi, CEO, Mc Cann World Group India said, “MOOV is a dynamic brand and this an insight campaign to further create a stronger brand connect. We really value our relationship with Reckitt Benckiser. We have already taken Dettol from strength to strength with a great partnership with the entire team. With this campaign MOOV, am sure will come closer to our consumers”.

Commenting on the partnership, Olympic medallist P. V Sindhu said, “I feel overwhelmed to be associated with Moov which is spreading the important message of living a pain free life. I have used the product and recommend it to everyone for instant pain relief and hope that this association will bring relevance to their endeavour”.

For further information please contact:

Indu Sharma

Email: indu.sharma@rb.com

MOB: 9910590399