National, March 10, 2017
With a clear agenda to increase sales in the start off of a new year FIAT contemplates for OOH campaign during the Feb & Mar 17. Beside, speaking about the new features & 24x7 road assistance in the creative, the marketing was more keen on pulling the right Target Audience towards the brand.
Ecosys OOH, the only agency that provides ROI and Measurability in outdoor spends was given the campaign mandate in a multi agency pitch. Mr. Ashok BS, Business Director, Ecosys OOH led business win.
The #SYSTEMAPIT, proprietary planning tool based on played a major role in the campaign planning by identifying the right TG on the strategic retail brand presence. The uniqueness of the campaign was selection of media was based on the principle of creating meaningful conversations based on the addressable consumer insights encompassing behaviour, values, attitudes and wants and needs.
Speaking on the campaign, Mr. Hardik Kapdi, Managing Partner & Trading Lead, Ecosys OOH, opined the challenge was to make the campaign more visible and deliver better impact. Execution was one of the key strength that Ecosys OOH already possess hence this campaign turned out to a big success in terms of OOH spread.
Mr. Rahul Pansare, Head Of Marketing, Fiat Chrysler Automobiles India, says that this OOH campaign was very crucial in terms of pulling the new vehicle onlookers towards the brand or the nearby dealer outlet. Ecosys OOH derived right strategy for the purpose and campaign spilled over across the nation at the within the timelines.
Urban Cross in its hexagonal view:
Ecosys OOH give an hexogonal creative approach to the Urban Cross OOH campaign that gave the car almost real-time looks to the vehicle on each billboard. It was a new approach that Ecosys OOH comes up with for the brand. The creative was enhanced by Mr. Aaron Martins, Creative Director, Ecosys OOH.
Mr. Sujit Banerjee, Founder Director & CEO, Ecosys OOH says that this campaign is one of those finest instances which good creatives can create an unbelievable spectra to the eye-balls. The rear view of the car was part of the creative already. We put the same in hexagonal approach where the subject actually looks separated from the media and put up separately.
Launched on December 1, 2015, Ecosys OOH is India's first Digital OOH agency. Recently they have won 5 awards in OAC 2016-17 . They are headquartered in Mumbai, and has a presence in India across top 6 cities.
For further information please contact: