National, March 17, 2017
What Clicks, a digital media audit, monitor & reporting company showcased its InSelligence tool IRA at ad:tech Delhi. What Clicks, which was launched in Jan 2017 was shortlisted as a finalist by Nestle & ad:tech on their platform of The Next Big Thing.
Speaking about the launch, Rahul Vengalil, the CEO says "It was a very humbling experience for us to share the dais with others on TNBT platforms. We realized that there is high inefficiency in the digital media ecosystem. To improve inefficiency & effectiveness, we need to first understand the pain points. IRA works at three levels of Data Democratisation, Data Intelligence & Data Correlation. This gives the brands a unique opportunity to move away from a fragmented measurement metrics to a single currency of measurement across mediums, which isnt available in the market at the moment."
Toshal Shenai, one of the cofounders, adds "For brands to truly understand what's happening to the marketing budgets they need to stop analysis data in silos. Individually each medium would be hitting all relevant KPIs or targets, but when you put everything together, the outcome would be far below expectation. IRA can be customised for each brand keeping the business & marketing goals in mind and not a one solution fits all tool."
Pramod Nagaraj, their CTO who is charge of developing IRA has been analysis lot of data over the past couple of months. "Being from tech background, the fragmented metrices of measurement were alien to me. When i started putting various data together, I started noticing what was working & what wasnt in the campaign. That was the aim from the beginning, to help brands understand pain points in their marketing activities in the shortest possible time."
What Clicks is operating out of Bangalore and are already working with brands TGBL & Landmark Group. What Clicks plans to expand to Mumbai & Delhi markets soon and have targeted end of this year to have operations in all three cities.
For further information please contact: