Mumbai, April 07, 2017
Officer's Choice Blue - the blockbuster success from Allied Blenders and Distillers is all set to join the IPL bandwagon once again. While this is the second year of the brand's association Mumbai Indians and Delhi Daredevils, it will be a debut with Sunrisers Hyderabad. Officer's Choice Blue snacks will be visible on the head gear of the Delhi Daredevils as part of the sponsorship deal, and will drive visibility and multiple consumer engagement programmes with all three teams.
Speaking on the occasion, Bikram Basu, Chief Operating Officer, Allied Blenders & Distillers said, "We are excited with our association with IPL and major franchisees from three distinct parts of India. Officers Choice Blue continues its association with Mumbai Indians, Delhi Daredevils- and adds last year's champions Sunrisers Hyderabad to its roster. IPL is more than a game of cricket- its pure entertainment- and we are certain that it will benefit Officer's Choice Blue to connect closer with its target audiences."
Besides cricket, Officer's Choice Blue has been associated with various music and sports initiatives, including being long term title sponsors of the IFA Calcutta Football League.
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