Kerala Tourism launches an app to make planning a trip as exciting as the destination

Section :Other Briefs, Category : Advertising

Company Brief
New Delhi, April 20, 2017:

Seeing is believing, they say. But a new mobile app is sure to make you fall in love with God's own country even before you set foot in Kerala. Department of Tourism, Government of Kerala has recently launched the exciting mobile app called 'Visit Kerala Adventure', conceptualised and executed by FCB ULKA.

With the help of this unique yet simple app, one can explore many hotspots of Kerala through fun and interactive games. From unveiling a 'Red God' in Kannur to being the 'Sea Tamer' of Kovalam, each game's activity revolves around the speciality of a specific destination. Players can also win discount vouchers by winning games, and these vouchers can be redeemed upon their arrival in Kerala. Besides exploring destinations, exclusive tour and offer packages from prominent tour operators and hoteliers of Kerala can also be found on this app.

"We get thousands of tourists every year. Although they have great experiences in our state, some of them do wish that they could have known about the major tourist attractions and places of accommodation beforehand and planned their holidays accordingly. This app just fits the bill.

It converts trip planning from a chore to a fun experience" - said, Shri P. Bala Kiran IAS, Director, Kerala Tourism.

"Visit Kerala-Adventure is the first of its kind. In most instances, more time is spent on planning a trip than on the trip itself. The app eliminates this obstacle by making discovering and planning a trip to God's own country, a fun activity. The games let the user explore Kerala's hotspots through a set of virtual adventures and then helps one choose the itinerary based on their preferences. In addition to that, coupons won in the games can be redeemed on-ground. In short, this app is a precursor to the magic that awaits them in land of gods,' said Sareesh Jameskutty, FCB ULKA.

The Visit Kerala -Adventure app is promoted across all social media platforms of Kerala Tourism and can also be downloaded from Google Play Store and iOS store.

App Links:
Android: https://goo.gl/8VVJrU
iOS: https://goo.gl/Qiq5PN

For further information contact:
Arushi Phillips
Email: Arushi.Phillips@fcbulka.com