National, July 26, 2017
After Treebo Hotels, Bengaluru-based display BOT startup MintM is back in news with their new success story, this time with an FMCG giant. PepsiCo recently partnered with MintM to launch Kurkure Triangles and Pepsi Black in all major cities across the country. PepsiCo deployed the innovative Engagement BOTs in the beverages category across retail stores. These BOTs could see the buyers, call them out while they are in vicinity. Not only these, but BOTs displayed different promotional content based on buyer's demographics.
Kurkure Triangles campaign ran across Delhi-NCR, Mumbai and Chennai in 260 stores while the Pepsi Black campaign was run across Bangalore and Hyderabad in addition to the above cities in 12 stores. These campaigns helped PepsiCo gain a lot of in-store customer attention and a successful product launch. MintM BOTs boosted the customer engagement by 4x times. When taken a feedback, the customers felt that the campaign was very effective and unique.
Sachin Garg, Founder, MintM says, "We are very excited about our association with PepsiCo brand. The possibilities of such a disruptive technology to attract and engage with buyers is immense. The BOT leverages AI and cloud technology so the brand can get real-time insights into what buyers want and need and continue to create customer-delight.
There has been a swift transition from legacy models of product launches. Marketers today, have been trying to engage customers with new and more interesting techniques of customer engagements. Gallup report says, a fully engaged customers brings 23% premium in terms of share of wallet, profitability, revenue, and relationship growth over the average. Backed by such innovations like MintM, brands nowadays are looking to meet their bottom lines and make a substantial improvement in the upward direction.
MintM is world's first display BOT platform which can convert any digital display device into intelligent BOT. Apart from PepsiCo. MintM's hardware-agnostic solution has also been adopted by the USL, Spar, ITC Ltd., Hypercity, Reckitt Benkiser, Target Corp., Tesco, Health & Glow and YLG Salon chain among others.
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