National, August 24, 2017
In a multi-agency pitch Tempest Advertising, Hyderabad's award winning independent agency, has won the national account of Family Health Plan Insurance TPA Ltd (FHPL), India's leading third party administrator [TPA] in medical insurance.
FHPL services large corporates and hospitals alike, providing the back-end of processing and facilitating medical insurance claims. The company is a pioneer in its field, is licensed by Insurance Regulatory Development Authority of India, and acts as a nodal agency between the core groups of health care industry.
Bharathi G, the COO of FHPL, says the decision to go with Tempest aims at enhancing FHPL's brand awareness and market presence. "We are the ones who ensure hassle-free processing for medical insurance for corporations and hospitals. We want people to know us, and become their TPA of choice. We selected Tempest for their prolific experience spanning B2B and B2C domains, and their branding expertise that blends traditional and digital communication."
Turab Lakdawala, MD of Tempest Advertising, backed the claim "Our intention is to make brand FHPL the ubiquitous leader on the TPA scene. With FHPL, expertise exists. Awareness is the challenge. Our aim would be to convince corporations and insurance providers why FHPL should be their first choice as TPA."
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