National, August 30, 2017
Delhi-based CREATIVE INC. with offices in Mumbai and Abu Dhabi has been awarded the ideation and execution mandate for the prestigious, Women of India Festival 2017
The Women of India Festival, organised by the Ministry of Women and Child Development every year, is the biggest national level organic food festival that celebrates and promotes women entrepreneurship at the grassroots. This 15-day extravaganza to be held at the Delhi Haat from October 1-15, 2017 would bring together women entrepreneurs engaged in the manufacturing and promotion of organic products across the country to showcase their organic products to visitors at the exhibition.
India's varied agro climatic conditions have always made it a haven with immense potential to produce all varieties of organic products. And the availability of the total cultivable land area under organic certification of 5.71 million hectare (2015-16) has encouraged the practice of organic farming.
The major objectives of the exhibition have been to: support and encourage women entrepreneurs engaged in promotion of organic products/farming; provide an opportunity to exhibit their products for wider publicity and recognition; and share their experiences in promotion of organic products in their rural areas with other participating women entrepreneurs. The exhibition also focuses on generating awareness among the public, on the benefits of organic products aiming at sustainable healthy life.
Taking these objectives ahead, the Ministry of Women and Child Development like every year invited for tenders from top agencies to design and execute this prestigious 15-day event at Delhi Haat. CREATIVE INC. won it on account of a fresh approach and out-of-the-box ideas on the subject and an in depth understanding of the initiatives undertaken by the Government on the subject.
CREATIVE INC. was awarded the project to conceptualise and give a thematic expression to the prestigious event. Commenting on the win, Charu Nathan, the Creative & Strategy Director of the agency says, "The event is an annual feature for the Ministry of Women and Child Development; and like always they were looking to add a fresh creative perspective and delivery to garner the highest visibility. CREATIVE INC. presented unique ideas on the event theme, design and overall event management wrt audience engagement. The project mandate also had multiple tiers divided into pre-event marketing and attraction, event theme and delivery. The agency presented a consolidated communication plan across mediums including print, digital and experiential, which was the winning factor."
The team at CREATIVE INC. is an eclectic mix of account servicing executives, art, copydesk, event managers and film makers. The team's Delhi office has a full fledged concept & copy research department managed by Bahnik Biswas. The agency also boasts of fully equipped event production set ups in Delhi and Mumbai via associate companies which makes event management seamless.
CREATIVE INC. is managed by Pramit Jagannathan, Director Brand Strategy, and Charu Nathan, Creative Strategy Director. The agency extensively works with the healthcare and technology verticals besides Government, FMCGs, retail, education, healthcare and consulting. Some of their clients include Domino's, LG, Oracle, NASSCOM, AON, HealthCare at Home, British Council, Apollo Spectra and many more.
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