‘Yours cutely’ campaign by fbb features the latest in fashion for your little one

Company Brief

National, September 13, 2017

fbb, the fashion destination by Future Group presents, ‘yours cutely’ a stylish campaign featuring kids flaunting the new festive collection of fbb. Created and conceptualized by DDB Mudra West the fun campaign features kids styled in different categories of outfits on many different occasions. The commercial is set to a lively song in which kids sing about their fashion.

With the upcoming festive celebrations in mind, fbb stores across the country will display the widest fresh collection for kids, introducing multiple styles in shirts, denims, dresses, chinos and ethnic clothing for boys and girls. Making stylish clothing affordable to one and all, the range starts at Rs.99 with options going up to Rs. 1499.

Speaking about the campaign and the new range Rajesh Seth, COO, fbb says, “Kids love to be dressed and at the same time take pride in what they wear, which is why they tend to show off to their friends or relatives with the expectation of getting some compliments. Yours cutely is a simple campaign dedicated to all little ones. The affordable and attractive range is sure to capture the attention of all kids & their parents alike.”

Commenting on the creative of the campaign Ashish Phatak, Executive Creative Director at DDB Mudra West says, “Kids have a ton of infectious energy and innocence. We tapped into this to complement the fashion quotient so that the campaign is both – stylish and uniquely childlike. And of course, the music goes a long way in creating this mood too.”

Yours cutely campaign will be promoted on TV, social media, outdoor and across all fbb stores in the country. fbb kids stylish denim collection starts at Rs.599, fancy dresses at Rs.299, cool chinos at Rs.599, funky shirts at Rs.299 and fashionable ethnic wear at Rs.399.

Link to the campaign

Credits

Creative Agency: DDB Mudra West

Executive Creative Director: Ashish Phatak

Creative Team: Godwin Dmello, Sanket Wadwalkar, Amol Suryawanshi

Sr. Vice President: Anurag Tandon

Account Management Team: Deepak Bulchandani, Ankita Patel

Strategy Team: Mehak Jaini, Ketan Rambhia

Production House: Karma Productions

Director of the film: Bosco Bhandarkar

For further information please contact:

Rajesh Rana

Email: rajesh.rana@futuregroup.in

MOB: +91 7498274972