Press Release

Konica Minolta launches a new ad campaign for its A3 range of MFP and solutions

Section :Other Briefs, Category : Corporate

Company Brief
National, September 25, 2017

Konica Minolta Business Solutions India, a subsidiary of Konica Minolta Inc., Japan recently rolled out a fresh brand campaign for its bizhub range of A3 MFPs and Solutions. The campaign has been rolled out through digital and OOH medias.

The campaign, known as "Time To Change Is Now" and "Your Business Partner" are created by creative agency Option Designs.

The "Time To Change Is Now" campaign is targeted towards customers that are already users of MFP / Printer. With the campaign slogan of "Time to change is now", the company wishes to provide the latest state-of-the-art technology and cutting edge features, to customers especially targeting the print for pay segment.

"Your Business Partner" campaign is focused towards SME & corporate customers. With the various Solutions & services being provided by the company along with the MFP, Konica Minolta would like to provide "Perfect Printing Partner" to fulfil the office printing needs, thereby helping the customer to be more productive.

Commenting on the campaign, Anurag Mehta- Co-founder, Option Designs said, "The key objective of the campaign was to communicate persuasively to the consumers the imminent benefits of the products. Our creative concept helped leverage the campaign into the consciousness of the consumers."

Shikha Attrey- Account Head, Option Designs, said " It has been challenging and interesting to work on this campaign which intends to reinforce grip on the category and connect with new consumers so as to establish strong dominance. The campaign created intrigue and buzz that will surely help the brand gain new grounds."

Vishal Bakshi- Account Manager, Option Designs said " Konica Minolta's award-winning MFP and OPS offer a wide range of advanced features, functions and built-in benefits to help your people work faster and more efficiently. This campaign perfectly showcases the endless possibilities that the MFPs and OPS will bring into the workforce and help the brand compete more effectively in the industry."

For further information please contact:

Manju Yadav