143 Socio-economic variables for strategic decisions
From The Mobile Indian
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Defining Moments is a regular column which talks about the incidents that shaped great advertising, media and marketing careers.
Rajiv Sabnis, president, DDB Mudra Group, attributes everything that he is today to his army background. Here, he shares a few defining moments from his life.
Direct marketing expert Brian Almeida is a marathoner who believes good health is something he owes to his employees. The group managing director, Direxions Global Solutions, speaks to afaqs! about the defining moments of his career.
The passion for English language and writing led Prathap Suthan, better known as Pat, to a career in advertising. The thirst for new experiences in terms of travels, hobby and working in a plethora of agencies only enriched this craft for the trade.
From an auditing professional to head of marketing, Ajay Kakar, chief marketing officer, Aditya Birla Group Financial Services takes afaqs! through the significant moments in his career, learning the tricks of the trade while on the job and how fate and fortune played a big role, always.
Anooj Kapoor, executive vice-president and business head, SAB TV, who has always believed in following his heart, looks back at a few key moments in his career.
"In all my pomposity, I ensured I got myself a corner office," jokes founder, Pushpinder Singh (aka Pushpi), entering his spacious cabin at Saints & Warriors (SAW). The nature-lover, who has an extensive collection of owl curios perched on his cabinet, speaks to afaqs! about the key turning points of his career.
Noted brand consultant, advertising professional and co-founder, chlorophyll, Anand Halve takes afaqs! on a journey through his career defined by his love for brands spread across well over three decades.
Desai, managing director and CEO, Future Brands, talks about four life changing moments that led to a big leap.
Veteran ad film maker Mahesh Mathai takes afaqs! through his journey of television commercials, music video and feature films.
Prasoon Joshi, chairman and CCO, McCann Worldgroup India and president, South Asia has spent around 20 years in the biggest 'accident' of his life: advertising. He traces his journey from a small town in Uttarakhand to taking on the world and enchanting it with his words.