afaqs!

Guest Article

Fake news on social media could give print a new normal

The IRS 2017 study gives us some new norms in media measurement. Read more

Creatives heart Data

Creatives (heart) Data

Advertising

Rohit Raj | February 15, 2018

Based on true incidents and some data. Read more

Death of TV as we know it

Death of TV as we know it...

Media

Manav Sethi | February 15, 2018

An analysis of the structural changes that TV as a device, content made for TV and broadcast networks that feed content into TV, are going through. Read more

Brand promises versus human lies

Brand promises versus human lies

Marketing

Vinay Kanchan | February 14, 2018

A special Valentine's Day-themed guest post. Read more

Can blockchain be used to build communication

Can blockchain be used to build communication?

Marketing

Saugata Bagchi | February 13, 2018

Wait a minute - what exactly is blockchain? Read more

The mysterious case of disappearing clicks

The mysterious case of disappearing clicks

Digital

Rahul Vengalil | February 06, 2018

Here's to decoding the mystery. Read more

Ranjan Kapur A Charming Visionary

Ranjan Kapur: A Charming Visionary

Advertising

Madhukar Sabnavis, Ogilvy India | February 02, 2018

Ogilvy's Madhukar Sabnavis pens down a memoir for Ranjan Kapur who passed away a week back. Read more

2018 End of the media agency life as we know it

2018: End of the media agency life as we know it?

Marketing

Rahul Vengalil | January 31, 2018

It is estimated that over $10 bn worth of ad dollars are already under review. Read more

When mainline agencies are no longer the mainstay for clients

When mainline agencies are no longer the mainstay for clients

Advertising

Ashok Lalla | January 30, 2018

Who's eating their lunch and what it means for everyone involved. Read more

Agency Ecology Breakdown

Agency Ecology 'Breakdown'?

Advertising

Manas Mishra | January 25, 2018

A way out of the vicious cycle... Read more

Top four pitch screw-ups

Top four 'pitch screw-ups'...

Advertising

Shiv Sethuraman | January 23, 2018

... and what agencies can do to avoid them. Read more