Guest Article

Subhas Warrier on the changing face of print media

The author uses the recent revamp of The Hindu as an example to make his point. Read more

Can sound make a brand worth remembering

Can sound make a brand worth remembering?

Advertising

Abhishek Keni | March 28, 2017

Yes it can. We just need to think beyond jingles. Read more

Learning from Don Drapers Heinz ads

Learning from Don Draper's Heinz ads...

Advertising

Chaitanya Chunduri | March 22, 2017

Think 'contextual codes', not 'category codes', says the author. Read more

The 10 Most-Watched Indian Ads on YouTube in February 2017

The 10 Most-Watched Indian Ads on YouTube in February 2017

Digital

Aravinda R Holla | March 17, 2017

Unlike January, the leaderboard this time has three digital focused videos with social awareness and inspirational themes. Read more

Only an animated character can be shown regurgitating froth

"Only an animated character can be shown regurgitating froth..."

Marketing

Suresh Eriyat | March 10, 2017

... says Suresh Eriyat of Studio Eeksaurus, in a piece on the power of animation... Read more

Why a Single View of your consumers is essential

Why a 'Single View' of your consumers is essential

Marketing

Gopa Kumar | March 07, 2017

The author addresses brand marketers and advocates the reining in of consumer data. Read more

Twitters Maya Hari on marketing trends in 2017

Twitter's Maya Hari on marketing trends in 2017

Digital

Maya Hari | March 03, 2017

Here is our trends guide on how businesses should navigate the complex marketing landscape in 2017, says the author. Read more

Not all digital content is created equal

Not all digital content is created equal

Digital

Aditi Shrivastava | March 01, 2017

While 'watchable' content does well, 'shareable' content can do exponentially well. Read more

Is it time to bury the logo

Is it time to bury the logo?

Marketing

Itu Chaudhuri | February 24, 2017

The logo is under attack, cautions the author. Read more

Why these 3 ads may add to the fire started by PGs Marc Pritchard

Why these 3 ads may add to the fire started by P&G's Marc Pritchard

Advertising

Naresh Gupta | February 23, 2017

A guest article by Bang in the Middle's Naresh Gupta. Read more

Website traffic everyday not a single sale - Why

Website traffic everyday, not a single sale - Why?

Digital

Rahul Vengalil | February 17, 2017

Bots! The fight between advertisers and bots is highly complicated. Read more

Google executive on infinitesimalness and the arts

Google executive on 'infinitesimalness' and the arts

Digital

Chaitanya Chunduri | February 10, 2017

A Guest Article by Google India's Chaitanya Chunduri. Read more

The 10 Most-Watched Indian Ads on YouTube in January 2017

The 10 Most-Watched Indian Ads on YouTube in January 2017

Digital

Aravinda R Holla | February 08, 2017

This month's list features a healthy mix of BFSI brands, e-commerce companies, food & beverage manufacturers and smartphone brands. Read more

The 10 Most-Watched Indian Ads on YouTube in December 2016

The 10 Most-Watched Indian Ads on YouTube in December 2016

Digital

Aravinda R Holla | January 05, 2017

Samsung gets the highest audience engagement. Read more