afaqs!

Guest Article

Are creative thinkers using social media correctly

It's time for brands to worry about building personalised memories for their admirers and not get caught up in the ROI struggle. Read more

What creative custodians can learn from the Sultans of Swing

What creative custodians can learn from the 'Sultans of Swing'

Marketing

Vinay Kanchan | November 14, 2017

Recycled version of an old afaqs! guest article. A Children's Day Special. Read more

Obituary Dr Tarun Gupta - The phenomenon called TG

Obituary: Dr. Tarun Gupta - The phenomenon called 'TG'

Marketing

Indrajit Gupta | November 10, 2017

Starting in the mid '60s, Tarun Gupta shook up how marketing was taught and practiced in the country for five decades. And in the process, he helped develop nearly three generations of marketing stalwarts. Read more

Spot The Fake Ad

Spot The Fake Ad

Advertising

Hari Krishnan | November 10, 2017

It all comes down to 'Caveat Emptor' which basically means 'Buyer Beware' or 'Jaago Grahak Jaago'. Read more

Ads in the time of twitter

Ads in the time of twitter

Advertising

Amit Akali | November 06, 2017

Adman Amit Akali on creativity in the face of a double-edged sword. Read more

The passage of transition A goldmine for marketers

The passage of transition: A goldmine for marketers

Marketing

Aditya Jaishankar | November 01, 2017

This guest article is on the cusp of branding and psychology. Read more

How will our next generation make a living in advertising

How will our next generation make a living in advertising?

Advertising

Rahul Vengalil | October 30, 2017

As advertisers and media planners, should we be afraid of AI? Read more

Five nightmares an agency executive must have

Five nightmares an agency executive "must have"

Digital

Rohit Raj, The Glitch | October 26, 2017

From the desk of a guy who calls himself the 'Right Brain' of a digital agency. Read more

Purpose is purposeful only when

Purpose is purposeful only when...

Advertising

Ekta Relan | October 12, 2017

Here are three thoughts... Read more