Guest Article

Thank you for being digitally dense

Can consumers of digital natives outsource their responsibility towards digital literacy and data vigilance? Read more

All that fuss about brand buzz

All that fuss about 'brand buzz'

Marketing

Karan Kumar | March 27, 2018

Is the marketer's confused enthusiasm the bane that plagues most 'buzz campaigns'? Read more

Has Raymond deserted the Complete Man and Sonic Branding

Has Raymond deserted the Complete Man and Sonic Branding?

Advertising

Prabhakar Mundkur | March 26, 2018

Our guest writer analyses the brand's advertising. Read more

When product marketing is more than product marketing

When product marketing is more than product marketing

Marketing

Sudeep Gohil | March 23, 2018

And what can future generations of communications specialists do with this insight? Read more

Comedy is serious brand business

Comedy is serious brand business

Marketing

Karan Kumar | March 22, 2018

Does the comedian represent the newest and most compelling skill set a brand needs to help chart is success journey? Read more

So you think the marketing universe revolves around you

So you think the marketing universe revolves around you?

Marketing

Manas Mishra | March 19, 2018

Can you explain your profession to your parents in one simple sentence to their satisfaction and understanding? Read more

Would Jane appeal to the Indian John

Would Jane appeal to the Indian John?

Marketing

Prabhakar Mundkur | March 12, 2018

If the damage done by its insensitive PR launch is not too great, yes. Read more