Guest Article

Old Monk - A Rite of Passage

On January 6, 2018, Old Monk lost its creator and patron saint, Brigadier Kapil Mohan (Retd). Read more

The Top 10 Most Watched Indian Ads on YouTube in December 2017

The Top 10 Most Watched Indian Ads on YouTube in December 2017

Digital

Subrat Kar | January 09, 2018

Thums Up Charged gets the highest audience engagement. Read more

Of an outlandish agency-client meeting

Of an outlandish agency-client meeting...

Advertising

Vinay Kanchan | January 03, 2018

A recycled version of an old afaqs! guest article. A New Year Special. Read more

Condom Ghar Ghar Ki

Condom Ghar Ghar Ki...

Advertising

Abhishek Keni | December 19, 2017

Can condoms be like regular FMCG products? Read more

6 predictions for ad-land in 2018

6 predictions for ad-land in 2018

Advertising

Vijay Kunduri | December 18, 2017

Will brand safety and transparency continue to dominate the conversation? Read more

Marketing in the era of deceptive engagement

Marketing in the era of 'deceptive' engagement

Marketing

Karan Kumar | December 13, 2017

Has 'bot wrath' and artificial Intelligence cast a permanent shadow on all social media campaigns, starting with Twitter? Read more

The Top 10 Most Watched Indian Ads on YouTube in November 2017

The Top 10 Most Watched Indian Ads on YouTube in November 2017

Digital

Subrat Kar | December 05, 2017

Redmi gets the highest audience engagement. Read more

Understand what you are fighting against before investing in ad tech

Understand what you are fighting against before investing in 'ad tech'

Digital

Rahul Vengalil | December 04, 2017

First, identify the enemy, then attack, says the author. Read more

With sheer patience and perseverance Harsh Mariwala was able to induct some talent into the business

'With sheer patience and perseverance Harsh Mariwala was able to induct some talent into the business...'

Marketing

Sonu Bhasin | November 30, 2017

An excerpt from a chapter titled 'Marico: Harsh Mariwala', from the book 'The Inheritors' by Sonu Bhasin. It's about stories of entrepreneurship and success of businesses like Marico, Dabur, Keventers, Berger Paints, and others. Read more

Is the full-service creative agency a relic of the past

Is the 'full-service creative agency' a relic of the past?

Marketing

Karan Kumar | November 28, 2017

Fabindia's Karan Kumar on re-writing the brand-agency relationship code. Read more

Raj Nayak pens memoir for KVL Narayan Rao

Raj Nayak pens memoir for KVL Narayan Rao

Media

Raj Nayak | November 22, 2017

Rao, NDTV's Group CEO and executive vice chairperson, passed away on November 20, 2017 Read more

Are creative thinkers using social media correctly

Are creative thinkers using social media correctly?

Digital

Anish Varghese | November 20, 2017

It's time for brands to worry about building personalised memories for their admirers and not get caught up in the ROI struggle. Read more

What creative custodians can learn from the Sultans of Swing

What creative custodians can learn from the 'Sultans of Swing'

Marketing

Vinay Kanchan | November 14, 2017

Recycled version of an old afaqs! guest article. A Children's Day Special. Read more

Obituary Dr Tarun Gupta - The phenomenon called TG

Obituary: Dr. Tarun Gupta - The phenomenon called 'TG'

Marketing

Indrajit Gupta | November 10, 2017

Starting in the mid '60s, Tarun Gupta shook up how marketing was taught and practiced in the country for five decades. And in the process, he helped develop nearly three generations of marketing stalwarts. Read more