Guest Article

How many shoes will you buy online

The hazards of illogically placed 're-targeting ads' that chase you around as you navigate the internet. Read more

Googles Chaitanya Chunduri on Stock Footage

Google's Chaitanya Chunduri on Stock Footage

Advertising

Chaitanya Chunduri | May 16, 2017

The ubiquitous stock footage that we see in most visual media around us can prove to be more influential than we can imagine, says this Google executive. Read more

The consumer is a goldfish

The consumer is a goldfish...

Advertising

Ayan Banik | May 11, 2017

... But don't blame your mediocre ads on their short attention span... Read more

Twitters Taranjeet Singh thinks emojis are new-age hieroglyphs

Twitter's Taranjeet Singh thinks emojis are new-age hieroglyphs

Digital

Taranjeet Singh | May 04, 2017

He illustrates his view with eight brand examples. Read more

Brand managers will you attend the next Kochi-Muziris Biennale

Brand managers, will you attend the next Kochi-Muziris Biennale?

Advertising

Malvika Mehra | April 21, 2017

Malvika Mehra explains why you, along with your CDs and designers, should. Read more

May the best pout win

May the best pout win...

Marketing

Naresh Gupta | April 18, 2017

An opinionated adman on 'The Great Indian Selfie Market'. Read more

Why are planners undervalued in advertising

Why are planners undervalued in advertising?

Advertising

Ayan Banik | April 07, 2017

A planner makes a candid self-analysis of his breed of professionals. Read more

Wheres the digital advertising money going exactly

Where's the digital advertising money going, exactly?

Digital

Rahul Vengalil | April 03, 2017

Google and Facebook account for close to 50 percent of the total digital spend. Yet, the two platforms don't allow third party ad verification, laments the author. Read more

Subhas Warrier on the changing face of print media

Subhas Warrier on the changing face of print media

Media

Subhas Warrier | March 30, 2017

The author uses the recent revamp of The Hindu as an example to make his point. Read more

Can sound make a brand worth remembering

Can sound make a brand worth remembering?

Advertising

Abhishek Keni | March 28, 2017

Yes it can. We just need to think beyond jingles. Read more

Learning from Don Drapers Heinz ads

Learning from Don Draper's Heinz ads...

Advertising

Chaitanya Chunduri | March 22, 2017

Think 'contextual codes', not 'category codes', says the author. Read more

The 10 Most-Watched Indian Ads on YouTube in February 2017

The 10 Most-Watched Indian Ads on YouTube in February 2017

Digital

Aravinda R Holla | March 17, 2017

Unlike January, the leaderboard this time has three digital focused videos with social awareness and inspirational themes. Read more