Guest Article

Anant Bajaj gone too soon

Bajaj Electricals lost its 41 year old joint MD last week. The head of the brand's creative agency pens a memoir. Read more

Obituary Shantaram Pawar A Tribute to my Dronacharya

Obituary: Shantaram Pawar: A Tribute to my Dronacharya

Advertising

C. Gangadharan Menon | August 13, 2018

Ex-adman and author Gangadharan Menon pens a memoir. Read more

How to not completely suck at social media campaigns

How to not completely suck at social media campaigns

Digital

Kopal Doshi | August 10, 2018

Digital managers, digital marketers, digital agencies... this one's for you. Read more

5 Nightmares of Digital Marketing

5 Nightmares of Digital Marketing

Digital

Sneha Roy | August 06, 2018

From the desk of a young, digital marketer. Read more

How to tell a brand manager by the lunch heshe orders

How to tell a brand manager by the lunch he/she orders

Advertising

Rohit Malkani | August 03, 2018

Read this carefully. It'll either fetch you a pot of money... or save you a load of grief. Read more

We have this ambition to become a Rs 20000-crore revenue company Ashni Biyani Future Group

'We have this ambition to become a Rs 20,000-crore revenue company': Ashni Biyani, Future Group

Marketing

Rinku Paul and Puja Singhal | July 31, 2018

An excerpt from a chapter titled 'The Future is Ideas', from the book 'Daughters of Legacy' by Rinku Paul and Puja Singhal. It's about 12 women who've inherited businesses - and their beliefs, lessons and challenges. This chapter is about Ashni Biyani, daughter of Kishore Biyani. Read more

Netflix and other acts of bravery

Netflix... and other acts of bravery

Media

Hari Krishnan | July 27, 2018

As people lap up, discuss, critique, analyse - and in some cases read - 'Sacred Games', our guest author pens an essay on Netflix, the 'brave' platform it's on. Read more

Shopping and entertainment are incestuous bedfellows

"Shopping and entertainment are incestuous bedfellows..."

Digital

Anil K Nair | July 26, 2018

... Says our guest author in the context of Flipkart and Hotstar's recent tie-up aimed at tapping audience insights and consequently aiding the cause of video advertising. Read more

The Mahapaap of Marketing

The 'Mahapaap' of Marketing

Marketing

Kaushik Prasad | July 24, 2018

Something they don't teach you at Business school. Or maybe they do... Read more

Branding wisdom from Russia 2018

Branding wisdom from Russia 2018

Marketing

Vinay Kanchan | July 18, 2018

Football-flavoured lessons for brand managers. Read more