afaqs!

Guest Article

What can we expect from Advertising  Marketing in 2020

More brands could move advertising in-house, introduce automation across social and digital networks, use influencers more often, and put emphasis on user-generated and authentic content. Read more

Ad Guruji

Ad 'Guruji'!

Marketing

Abhishek Keni | September 18, 2017

Can mathematics be a brand? Read more

While we may be judging were being judged too

"While we may be judging, we're being judged too..."

Advertising

Amit Akali | September 12, 2017

Prescription to win a Healthcare Spike - from the desk of the Jury President. Read more

Digitally yours Mascots

Digitally yours, Mascots

Digital

Radharani Mitra | September 11, 2017

Today, brand mascots have stiff competition from social influencers on Snapchat, Facebook, Twitter and Instagram. Read more

King Mahabali checks out the D  GST effect

King Mahabali checks out the D* & GST effect

Marketing

Subhas Warrier | September 06, 2017

A look at Onam through the ad-media lens. Read more

Does religion have a place in advertising

Does religion have a place in advertising?

Digital

Prabhakar Mundkur | September 05, 2017

Where is religion headed in the digital age? Read more

The Top 10 Most Watched Indian Ads on YouTube in August 2017

The Top 10 Most Watched Indian Ads on YouTube in August, 2017

Digital

Subrat Kar | September 04, 2017

Samsung gets the highest audience engagement. Read more

Google Ad Fraud Refund Why is no one rattled in India yet

Google Ad Fraud Refund: Why is no one rattled in India yet?

Digital

Hari Krishnan | August 31, 2017

It's simply not big enough a problem in India yet. Read more

What can marketers learn from comedians

What can marketers learn from comedians?

Advertising

Aditya Jaishankar | August 25, 2017

When stereotypes are demolished, or brought alive in a humorous manner, interesting advertising is born. Read more

Bolt and the 5Rs of Branding

Bolt and the 5R's of Branding

Marketing

Vinay Kanchan | August 18, 2017

Presented below are the 5 'R's' of branding, as inspired by the feats of Bolt. Read more

The 10 Most Watched Indian Ads on YouTube in July 2017

The 10 Most Watched Indian Ads on YouTube in July 2017

Digital

Subrat Kar | August 11, 2017

This month's list features four long format advertisements that encapsulate emotions brilliantly. Read more

What I hate the most about being an ad-man

What I hate the most about being an ad-man

Advertising

Ayan Banik | August 09, 2017

Lies and manipulation, that's what. But that's old news. Why is the author grumbling now? Read more

Is it time for escapist brands

Is it time for escapist brands?

Marketing

Indraneel Ganguli | August 03, 2017

Of sense and sentiment in the digital era. Read more