afaqs!

Guest Article

Directors Cut - Creators Dilemma

As creators and co-creators in this under scrutiny and shared world of social media, we are barely beginning to discover subjects that need discussion. Here is one such subject that has got me thinking... Read more

Developing media skills in a Digital World

Developing media skills in a Digital World

Marketing

Prof Ujjwal K Chowdhury | October 11, 2018

Digital is being reborn almost every day with 1200 million cell phone users in South Asia. Read more

Unlearning - The Mainline Agency

Unlearning - The 'Mainline' Agency

Advertising

Vikas Mehta | October 10, 2018

Does this term put a psychological limit on the responsibility of creative agencies? Read more

A branding trip down mythology lane

A branding trip down mythology lane

Marketing

Vinay Kanchan | September 19, 2018

Indian mythology and branding. Read more

Colin Kaepernick the face of Nike - why the brand just had to do it

Colin Kaepernick, the face of Nike - why the brand just had to do it

Marketing

Rajesh Lalwani | September 17, 2018

Cultural brands like Nike don't just recognise and understand changes in the social landscape; they also know how to bring people together around common causes. Read more

RIP Persuasion

RIP Persuasion

Advertising

Sunit Khot | September 13, 2018

A commentary on the state of affairs in advertising. Read more

Siri Call Home

"Siri, Call Home"

Digital

Vaishali Sharma | September 10, 2018

Chatbots are the next step in the marketing chain of evolution, says our guest author. Read more

RIP Nitish Tipnis Straight from the heart

RIP Nitish Tipnis: Straight from the heart

Marketing

Sanjay Tripathy | September 08, 2018

Senior marketing professional Nitish Tipnis, passed away on Tuesday. His friend and marketing veteran Sanjay Tripathy writes a eulogy. Read more

How can news media increase its revenues

How can news media increase its revenues?

Media

Prof. Ujjwal K Chowdhury | September 05, 2018

The future of journalism lies in producing content that people are ready to pay for. Read more

How to get ahead in advertising

How to get ahead in advertising...

Advertising

Tapas Gupta | September 04, 2018

Some survival tips by an adman. Read more

The Rise of the Marketing Scientists

The Rise of the Marketing Scientists

Marketing

Ajeesh Venugopalan | September 03, 2018

A marketer tries to redefine marketing. Read more

Math is the marketers new meth

Math is the marketer's new meth...

Marketing

Kaushik Prasad | August 22, 2018

Are marketers addicted to the right substances? Read more

How brand BookMyShow was born

How brand BookMyShow was born

Marketing

Harsh Pamnani | August 20, 2018

An excerpt from Harsh Pamnani's book 'Booming Brands'. It is about the inspiring journeys of 11 'Made in India' brands, including names like Zomato, Paper Boat, Byju's and Shaadi.com. This excerpt is about BookMyShow. Read more