afaqs!

Guest Article

Is it time to bury the logo

The logo is under attack, cautions the author. Read more

Why these 3 ads may add to the fire started by PGs Marc Pritchard

Why these 3 ads may add to the fire started by P&G's Marc Pritchard

Advertising

Naresh Gupta | February 23, 2017

A guest article by Bang in the Middle's Naresh Gupta. Read more

Website traffic everyday not a single sale - Why

Website traffic everyday, not a single sale - Why?

Digital

Rahul Vengalil | February 17, 2017

Bots! The fight between advertisers and bots is highly complicated. Read more

Google executive on infinitesimalness and the arts

Google executive on 'infinitesimalness' and the arts

Digital

Chaitanya Chunduri | February 10, 2017

A Guest Article by Google India's Chaitanya Chunduri. Read more

The 10 Most-Watched Indian Ads on YouTube in January 2017

The 10 Most-Watched Indian Ads on YouTube in January 2017

Digital

Aravinda R Holla | February 08, 2017

This month's list features a healthy mix of BFSI brands, e-commerce companies, food & beverage manufacturers and smartphone brands. Read more

The 10 Most-Watched Indian Ads on YouTube in December 2016

The 10 Most-Watched Indian Ads on YouTube in December 2016

Digital

Aravinda R Holla | January 05, 2017

Samsung gets the highest audience engagement. Read more

Surgical Strike in Marketing ROI

Surgical Strike in Marketing ROI

Marketing

Manas Mishra | December 13, 2016

Just keep it simple, says the author. Read more

Announcement We are shutting down NotUnreal

Announcement: We are shutting down... #NotUnreal

Digital

Team | December 01, 2016

As tweeted by the official handle of The UnReal Times, @TheUnRealTimes. Read more

Deconstructing the Rs 2000 note from a design perspective

Deconstructing the Rs 2000 note from a design perspective

Marketing

Itu Chaudhuri | November 29, 2016

What is the currency of design? Read on to find out. Read more

The 10 Most-Watched Indian Ads on YouTube in October 2016

The 10 Most-Watched Indian Ads on YouTube in October 2016

Digital

Subrat Kar | November 09, 2016

October's online video ad leader board is like a breath of fresh air. Read more

Are Brands dependent on their Owners

Are Brands dependent on their Owners?

Marketing

Prabhakar Mundkur | November 04, 2016

Cyrus Mistry's removal from Tata Sons would have a minimal effect on the consumer of brands in the Tata Group. But the question is, whether a leader's status have an impact on the brand at all. Read more

Flipkart Executive Commerce Advertising is the Future

Flipkart Executive: "Commerce Advertising is the Future"

Digital

Prakash Sikaria | October 25, 2016

"The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself." Sounds impossible? Let's figure how to make this quote from Peter Drucker a reality. Read more