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Guest Article

The 10 Most-Watched Indian Ads on YouTube in December 2016

Samsung gets the highest audience engagement. Read more

Surgical Strike in Marketing ROI

Surgical Strike in Marketing ROI

Marketing

Manas Mishra | December 13, 2016

Just keep it simple, says the author. Read more

Announcement We are shutting down NotUnreal

Announcement: We are shutting down... #NotUnreal

Digital

Team | December 01, 2016

As tweeted by the official handle of The UnReal Times, @TheUnRealTimes. Read more

Deconstructing the Rs 2000 note from a design perspective

Deconstructing the Rs 2000 note from a design perspective

Marketing

Itu Chaudhuri | November 29, 2016

What is the currency of design? Read on to find out. Read more

The 10 Most-Watched Indian Ads on YouTube in October 2016

The 10 Most-Watched Indian Ads on YouTube in October 2016

Digital

Subrat Kar | November 09, 2016

October's online video ad leader board is like a breath of fresh air. Read more

Are Brands dependent on their Owners

Are Brands dependent on their Owners?

Marketing

Prabhakar Mundkur | November 04, 2016

Cyrus Mistry's removal from Tata Sons would have a minimal effect on the consumer of brands in the Tata Group. But the question is, whether a leader's status have an impact on the brand at all. Read more

Flipkart Executive Commerce Advertising is the Future

Flipkart Executive: "Commerce Advertising is the Future"

Digital

Prakash Sikaria | October 25, 2016

"The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself." Sounds impossible? Let's figure how to make this quote from Peter Drucker a reality. Read more

Should you outsource your strategic marketing

Should you outsource your strategic marketing?

Marketing

Rashmi Berry | October 03, 2016

If you just said 'NEVER', you must read on. Read more

Consumer Conversations The Future of Storytelling

Consumer Conversations: The Future of Storytelling

Marketing

Shouvik Roy | September 27, 2016

Conversations are the new stories. Read more

Google Exec on Nike Minohodoshirazu and more

Google Exec. on Nike 'Minohodoshirazu' and more

Advertising

Chaitanya Chunduri | September 20, 2016

A Guest Article by Google India's Chaitanya Chunduri. Read more