Guest Article

The mindset of millennial shoppers

Understanding who they are - and what they want. Read more

Marketers searching for their Voice

Marketers searching for their Voice

Marketing

Venkatesh Rangachari and Vani Gupta | June 06, 2018

With voice commands gaining popularity, every Indian who can speak, is now a netizen. Read more

The Importance of Being YouTube

The Importance of Being YouTube

Digital

Ganesh Iyer | June 05, 2018

YouTube has become a marketing platform for one and all, even its rivals. Read more

Should brands recruit psychologists

Should brands recruit psychologists?

Marketing

Karan Kumar | June 01, 2018

A seasoned marketer presents his arguments. Read more

Whats the impact of AI on Creativity

What's the impact of AI on Creativity?

Advertising

Babita Baruah | May 28, 2018

A look at artificial intelligence through the eyes of a senior agency executive. Creativity is born in the heart, she argues. Read more

Whats the link between Behavioural Science and Mutual Funds

What's the link between Behavioural Science and Mutual Funds?

Marketing

Anand Damani | May 17, 2018

Apparently, the former can increase adoption of the latter. Read more

Indic Languages and Content Marketing

Indic Languages and Content Marketing

Digital

Parveen Singhal | May 15, 2018

... and how the two are closely tied to understanding changing consumer demands. Read more

Why Vivo IPL is a key digital media opportunity

Why Vivo IPL is a key digital media opportunity

Digital

Vinod Thadani | May 08, 2018

This could be the year where we see the digital to TV mix shifting when it comes to Vivo IPL spends. Read more

Learning from data-driven creative for Google Maps

Learning from data-driven creative for Google Maps

Digital

Sapna Chadha | May 07, 2018

A senior marketer for Google recounts the effort she and her team made to create a habit-changing campaign. Read more

Is the future of big brand ideas dark

Is the future of big brand ideas dark?

Marketing

Amit K Shrivastava | May 02, 2018

As mass media advertising gets less effective, brands need to relook at how they tell their story. Read more

The Top 10 Most Watched Indian Ads on YouTube in April 2018

The Top 10 Most Watched Indian Ads on YouTube in April 2018

Digital

Subrat Kar | May 02, 2018

Hero Passion gets the highest audience engagement. Read more