Guest Article

Googles Chaitanya Chunduri on Ikea Volkswagen ads

A look at a few ads he classifies as copy writing gems. Read more

Of Cognitive Consonance And Selling Dreams

Of Cognitive Consonance And Selling Dreams

Marketing

Anupam Vasudev | July 21, 2017

Branding lessons from the desk of a telecom marketer. Read more

Deconstructing blockchain in digital advertising

Deconstructing blockchain in digital advertising

Digital

Pramod N | July 13, 2017

Blockchain can help monitor ad placements and conduct real-time audits of ad delivery. Read more

Subhas Warrier on a series on new normals

Subhas Warrier on a series on 'new normals'...

Advertising

Subhas Warrier | July 12, 2017

... and how it all ties back to advertising. Read more

Company Culture and Values Whats that

Company Culture and Values: What's that?

Marketing

Siddhartha Vinchurkar | July 04, 2017

Culture is the best retention and recruitment tool, says the author, as he illustrates his points with real brand examples including Xerox, Apple, Blackberry, Yahoo, Google, United Airlines, Microsoft, SouthWest Airlines and Uber. Read more

Is voice search the future of SEO in India

Is voice search the future of SEO in India?

Digital

Anil Kumar Singh | June 20, 2017

The author, an O&M executive, surely seems to think so. Read more

The 10 Most Watched Indian Ads on YouTube in May 2017

The 10 Most Watched Indian Ads on YouTube in May 2017

Digital

Subrat Kar | June 08, 2017

LG gets the highest audience engagement. Read more

How should media houses adapt to the digital world

How should media houses adapt to the digital world?

Digital

BV Rao | June 07, 2017

The answer lies in the fact that most digital news is, at best, dumbed down. Read more

How many shoes will you buy online

How many shoes will you buy online?

Digital

Rahul Vengalil | May 17, 2017

The hazards of illogically placed 're-targeting ads' that chase you around as you navigate the internet. Read more

Googles Chaitanya Chunduri on Stock Footage

Google's Chaitanya Chunduri on Stock Footage

Advertising

Chaitanya Chunduri | May 16, 2017

The ubiquitous stock footage that we see in most visual media around us can prove to be more influential than we can imagine, says this Google executive. Read more

The consumer is a goldfish

The consumer is a goldfish...

Advertising

Ayan Banik | May 11, 2017

... But don't blame your mediocre ads on their short attention span... Read more