An analysis of the roadblocks that lie in search of the tipping point for digital media in India.
A day after Modi got into trouble for clicking a selfie, advertising and marketing professional attempts to decode and understand various facets of 'Brand Modi' - the most discussed political leader brand in today's context.
A look at the spurt in growth of the kids' genre, both in terms of viewership and reach post digitisation.
Why media agencies ought to be marketers' 'lead partners'.
Rediffusion's planning head analyses the Maharashtra elections scenario using the agency's brand diagnosis tool.