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From The Mobile Indian
143 Socio-economic variables for strategic decisions
"It's a jungle out there" is very true when it comes to the modern-day workplace. The corporate animal has a lot in common with its jungle counterparts when it comes to displaying unique traits and characteristics. Let us look at a few obvious ones.
A list of the most common mistakes made in the process of selling the medium. Can anything be done about it now?
Festivals are celebrated at our workplaces all the time, without us even realising it. An interesting take on a few popular ones.
Successful digitisation in television delivery platforms is going to change the way in which medium is consumed - and therefore the business itself.
Frailties, ordinariness, imperfections and handicaps become strengths when the Mirror Maxim is used skilfully. It repositions the competition as artificial and plastic, out of touch with the common person.
I moved to 'Digital' around six years back, and everyone thought I was professionally suicidal. And why not? Digital, then was nothing more than that booty call you would make at 2:00am, drunk and desperate, when all other ways of getting laid have had turned sour.
Good questions are half answers - sometimes, also the full answer.
Phase 3 means 'catching up' time. It means an opportunity for radio broadcasters to expand the way every other media outlet has in the last seven years. Phase 3 means breathing again.
