*CHIME* go his glasses...as he wears his Google Glass to receive the incoming call. He screens the phone number by glancing at the display, taps on the touchpad and selects Accept. He hears the words "Please get here fast. We need you here in 15 minutes". The voice on the other end sounds very urgent. He ends the call, wears his jacket and picks up his sling bag pack, that has 'digital whiz' written on it, and gets on the super fast Mumbai Metro to reach his destination - to meet the brand head who just called him, to save 'the brand'!Read on...
According to research done by the Boston Consulting Group, there will be 134 million children online in India by 2017. Is it about time brands relooked their communication strategy to ensure they put purpose ahead of pester power?
While most business managers are inclined to approach problems via set frameworks and logic that stem from a left-brain dominated perspective, Design Thinking galvanizes the right-brain's contribution.
The brands of the future will be made by the people, and not the clients or advertising agencies.
New age movies showcase a typically urban mindset which may not appeal to larger television audiences.
The on-ground realities of the ad cap regulation.
The liquor industry is poised for a war of relevance. Brands need to reinvent themselves to remain pertinent.
The problem is that 'new' media has trapped itself in the 'everything is measurable' corner.