The primary purpose of political advertising is to swing the perception of people who have CONFUSION written all over their faces in capital letters, and ultimately, to win votes. Because, for a larger percentage of the politicians, it's all about obtaining and retaining power, fuelled by money and greed.
Past demeanours do not count, and most political parties have cracked the seven deadly sins of Indian voters. To elaborate, here goes:
Gaurav Srivastav, founder, In Film Placement Evaluation Matrix, has written a piece for afaqs! for a better and easier understanding of what goes behind in-film placement deals.
The touch points in Sachin's life that makes his last waltz at the Wankhede a memorable one.
The brands of the future will be made by the people, and not the clients or advertising agencies.
New age movies showcase a typically urban mindset which may not appeal to larger television audiences.
The on-ground realities of the ad cap regulation.