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How Facebook Will Change the Role of the Social Media Manager

OgilvyOne's planning director talks about the changes that a brand's social media manager needs to bring about following Facebook's recent tweaks in its news feed algorithm.

Facebook has again tweaked its news feed algorithm and, like always, its impact on brands is widely being discussed amongst digital marketers. But this also raises a pertinent concern as to the changes the social media manager needs to bring to his style of functioning to ensure that the brand's posts continue to get traction.

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