Why media agencies ought to be marketers' 'lead partners'.
Rediffusion's planning head analyses the Maharashtra elections scenario using the agency's brand diagnosis tool.
Raising iBrows' head of engagement strategies details how political advertising has grown in India.
Consistent and regular communication may build awareness but may not lead to the next stages of brand relationship.
Rediffusion's head of Brand Asset Valuator (BAV) division analyses the Uttar Pradesh elections scenario using the agency's brand diagnosis tool.