A look at the spurt in growth of the kids' genre, both in terms of viewership and reach post digitisation.
Why media agencies ought to be marketers' 'lead partners'.
Rediffusion's planning head analyses the Maharashtra elections scenario using the agency's brand diagnosis tool.
Raising iBrows' head of engagement strategies details how political advertising has grown in India.
Consistent and regular communication may build awareness but may not lead to the next stages of brand relationship.