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From The Mobile Indian
Here's how you get double fun. Read more.
If advertising refers to a message that helps to inform or influence consumers, and content refers to entertainment, what happens when you mix the two? The impact is higher and the benefits of the content maker multiply, simply because viewers can't ignore advertising imbibed in the content.Read on...
The problem is that 'new' media has trapped itself in the 'everything is measurable' corner.
The biggest mistake a brand can make is to extend its national campaign to the Northeast; a copy and paste method does not work in this region.
While creativity is no more a combination of some smart lines with fancy visuals or a 30-second film, collaborations and changing approaches have also added a new dimension to the business of communication.
How does the MIB expect to set an objective, universally applicable standard of evaluation to decide what comprises 'blind belief'? Moreover, will doing so not infringe on the right to free profession, practice and propagation of religion guaranteed by the Constitution?
Decoding Brazil and Latin America's brilliant performance at this year's International Festival of Creativity.