Buzziest Brands of the Year Poll 2012
From The Mobile Indian
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The world of advertising is the world of politics and conspiracy. Brands and consumers engage...
Read on...
People, given the dichotomy of lonely lives in a crowding world, are aching to connect back with people in the real way.
This is in response to countless agency meetings in client boardrooms where the agenda is to 'build a brand'.
The old polarity between creativity and effectiveness is no longer generally acceptable. Times have changed and the Holy Communion between creative and effectiveness has reached a new high.
B-schools need to develop managers who are good at not just analytical skills, but creative thinking, communication skills, and leadership abilities, as well. Such a manager will probably be good at number crunching and write poetry with equal ease.
Brands have always been storytellers, but new platforms bring with them opportunities and complexities that warrant a tweaking of the craft. Welcome to transmedia storytelling.
This piece is not going to add to that list, but offers some food for thought on a few areas which could make a difference to the Indian advertising.
Brands can adopt a few lessons from Gandhi's principles to make an impact in today's world.
What is its DNA?' An analysis on how a brand with a long heritage can be questioned at such a basic level.
