They are the largest generation on our planet. By 2018 they will also be the generation with maximum spending power. It's no wonder that marketers drool pool-fulls at the thought of a bunch of 'Millennials' with moolah. But before we jump headlong into rolling out the red carpet, let's just take a step back and see what makes them tick. Why do they do what they do? (Or refuse to do, as the case may sometimes be!)Read on...
OgilvyOne's Planning Director explores what makes brand managers go gaga over 'Twitter trending'?
A few tips for those who wish to work at a start-up could use before taking the plunge.
Quick tips from a behind-the-scenes hand.
A humorous and cheeky take on agency-client relationships.
The head of Online Marketing, Gozoop on how execution is the missing link between an idea and the final result of a campaign.