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Guest Article: Ninad Chhaya: Brands and Advergaming - the untapped potential

How can brands gain from advergaming?

Advergaming is a term used in the mobile marketing industry to interchangeably describe both a bespoke game for a brand or in-game advertising by a brand. In the former, a brand creates a game which brings alive the brand's essence. The latter is about creating a branding element - either in the form of static or interactive branding inside a game, created by some other brand or franchise.

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