Facebook has again tweaked its news feed algorithm and, like always, its impact on brands is widely being discussed amongst digital marketers. But this also raises a pertinent concern as to the changes the social media manager needs to bring to his style of functioning to ensure that the brand's posts continue to get traction.Read on...
The CEO of ZipDial writes about her meeting with the COO of Facebook.
Being outrageously innovative in the Out-of-Home space in India is a challenge in itself. The MD of Posterscope Group explains how we can be creative.
A few marketing lessons that are to be learnt from the Indian General Election results.
An analysis of the roadblocks that lie in search of the tipping point for digital media in India.
A day after Modi got into trouble for clicking a selfie, advertising and marketing professional attempts to decode and understand various facets of 'Brand Modi' - the most discussed political leader brand in today's context.