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Guest Article: Rohit Malkani: Meet the people who are making you redundant

De-coding Gen-Y, India's fast-growing buyer pool.

They are the largest generation on our planet. By 2018 they will also be the generation with maximum spending power. It's no wonder that marketers drool pool-fulls at the thought of a bunch of 'Millennials' with moolah. But before we jump headlong into rolling out the red carpet, let's just take a step back and see what makes them tick. Why do they do what they do? (Or refuse to do, as the case may sometimes be!)

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