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Guest Articles

Guest Article: Carl Noronha: Political advertising in India

Raising iBrows' head of engagement strategies details how political advertising has grown in India.

The primary purpose of political advertising is to swing the perception of people who have CONFUSION written all over their faces in capital letters, and ultimately, to win votes. Because, for a larger percentage of the politicians, it's all about obtaining and retaining power, fuelled by money and greed.

Past demeanours do not count, and most political parties have cracked the seven deadly sins of Indian voters. To elaborate, here goes:

Read on...
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