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The radio station has introduced four comic characters on its new shows
After introducing and extending mood-based music throughout the day for its listeners, Big 92.7 FM now aims to raise a few laughs from its listeners in Chennai.
Big 92.7 FM Chennai has introduced four comic characters to rule the airwaves in Tamil Nadu. The on-air interstitials, titled Dammara Seidigal, BIG Lollu, Situation Chinnaraasu and Major Manikkam, have been introduced to boost the music being played on the radio station. The interstitials are short, of 30 - 45 seconds each.
The first interstitial to be introduced on-air will be Chinnaraasu, where the funny character will be presented with a humorous situation and he will come up with a song to match the situation. Big Lollu, another character, will dole out helpful trivia and information on varied subjects.
The third character, Dammara Seidigal, will keep the listeners abreast of the latest happenings in and around their city. The fourth entertainer is Major Manikkam, who having served in the army, takes great pride in delivering witty dialogues, and will ask the listeners to come up with equally rib-tickling responses.
Sharing the insight and research behind the concept and characters, Ramaswamy adds, “The humorous characters have been drawn up, taking in consideration the fact that the listeners associate themselves with the message being delivered by the characters, and so they instantly enjoy the joke. The appearance of these characters will also lend a different listening experience.”
The radio station is hopeful that listeners will lap up this new initiative and will be happier being part of the laugh riot, while enjoying the mood-based music.