Contrary to what the product promises to do, the latest Viagra campaign has gone limp.
According to US media reports, the US-based Food and Drug Administration has ordered drug major Pfizer to stop running a TVC featuring a leering middle-aged man whose head sprouts blue devil horns that become the "V" in Viagra.
Thus, Pfizer's latest ad campaign for Viagra has drawn the American government's version of a cold shower.
In a letter, the FDA says the ad fails to provide necessary information about the drug's known risks and side effects. There have been reports that usage of Viagra has led to heart attacks.
While the commercial proclaims that with Viagra, the guy who used to be known as "Wild Thing" is back, the FDA says there's no substantial evidence that the drug can deliver better sex.
Pfizer has already removed the ad from its website and says it's also being pulled from television. The company is drafting a formal reply to the FDA's letter, media reports said.
Viagra is not available in India officially.
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