JWT Bangalore's print ad 'Great Depression' (for the Levi's 150 Years campaign) has been declared a winner at London International Advertising Awards 2004 (LIAA), a prestigious advertising and design awards felicitation seminar.
And, unlike other award ceremonies, this one has no Silver or Gold to give away. There are finalists, winners and the Grand Prize winners.
For those not in the know, Levi's 150 Years campaign has scored at ABBY and New York Festivals as well. The Great Depression ad is the handiwork of creative directors, Mukund Sharma and Vivek Kakkad. The print ad beat Leo Burnett Chicago, TCS London and The Brahm Agency Leeds in the Print category. However, the Grand Prize went to Scholz & Friends, Berlin for ad 'Noise Protection Windows'.
An ecstatic Dhunji Wadia, senior vice-president and general manager, JWT Bangalore, says, "The London International Award is among the toughest to win and also among the most prestigious. As there is only one winner per category, this makes the award even more desirable." He adds, "This win is a welcome addition to JWT Bangalore's roster of awards for 2004, which includes Clio and D&AD."
Sharma too was eager to share his excitement. "Starting from my art partner, whoever read the Levi's 150 Years campaign assured me that it would win big."
Besides JWT Bangalore, the other Indian agency to have won at LIAA is RMG David Delhi. The agency has achieved the winner status for the billboard - Plant More Trees for client World Wildlife Fund (WWF). The Grand Prize winner in this category was Dentsu Inc. Tokyo for the ad J-Wave-Float, the Singing Tower Project.
This year, LIAA witnessed over 14,000 entries from 75 countries. Known for its rigorous judging, the 2004 jury chairman (advertising) was Alex Bogusky of Crispin Porter + Bogusky, who is a member of the American Advertising Federation's Hall of Achievement. Other prominent jury chairmen over the years have included the late legendary adman Jay Chiat, David Abbot, John Hegarty, Marcello Serpa, Treavor Beattie and Neil French.
London International Awards was founded in 1985 to honour the world's most creative television/cinema commercials, print advertisements, package design, and radio commercials. The programme now includes interactive media and the medium of design.
For eight months of the year, the London International Awards President takes the winning work around the world to promote the honourees and to show the best that the advertising and design industries have to offer. Presentations are attended by between 300 and as many as 1,000 advertising and design professionals and clients. Many of the presentations are two-day events with the second day open to the general public, educators and students.
© 2004 agencyfaqs!First Published : November 17, 2004