In a hotly contested pitch, Madison Media has walked away with the plum media account of insurance company, TATA AIG Life. The size of the business is in the vicinity of Rs 20 crore.
The pitch comprised two rounds. While several media agencies had participated in the first round, three agencies were shortlisted for the second round. These were Starcom, Mediaedge: cia and of course, Madison.
Talking about the development Sam Balsara, chairman & managing director, Madison Communications says, "We are extremely happy to add TATA AIG to our roster of blue chip clients. TATA AIG Life was looking for a totally revolutionary media approach and I am particularly pleased that the company chose us."
Balsara adds, "It's been a good year for Madison with so many prestigious wins. I am glad that the substantial investments that we have made over the last few years in building intellectual capital and infrastructure are beginning to pay off."
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