History Channel bets on rock in December

By , agencyfaqs! | In | December 09, 2004
The new series will focus on rock legends such as Bob Dylan, Mick Jagger and Carlos Santana

The History channel is not only about wars and politics, it's about music too. & #BANNER1 & #

Dilshad Master, senior vice-president, content and communication, The History Channel, says, "The History channel in India will have programmes about fashion, lifestyle, movies and music, and not just about wars and politics, as is perceived by some."

She adds, "History needs to be taken out of the textbooks and made more attractive to viewers."

Towards this objective, the channel has recently launched a new series, History Rocks, on rock and jazz music for its viewers in India. "History Rocks gives viewers a chance to be up, close and personal with the greatest music legends, who we love, adore and revere," Master says.

The new series will focus on rock legends such as Bob Dylan, Mick Jagger and Carlos Santana. For instance, viewers will be seeing the studio that was home to upcoming talents such as Nat King Cole and also get a glimpse of the instruments that played to the country music of Kenny Rogers. This series will be aired every Sunday at 8 pm.

Apart from showcasing the lives of legendary Western musicians, the series also has an episode dedicated to the musical instruments. For instance, sound board that launched Elvis, Johnny Cash and Jerry Lee Lewis or Liberace's mirrored piano - the plastic saxophone that Charlie Parker played like a pro. The episode also includes Beethoven's innovative hearing aids.

© 2004 agencyfaqs!

Search Tags

© 2004 agencyfaqs!



Want to report on the Indian advertising & marketing industry? afaqs! is hiring in Delhi! Send your CV to editjobs@afaqs.com