Ex-ZEE hand Ashish Dabral joins Dentsu Communications as Delhi head

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Last updated : September 25, 2014 04:04 PM
The other senior level appointment is that of Ravpreet Ganesh, who joins as director, strategic projects, Dentsu Marcom

Ashish Dabral, who was head of marketing at ZEE TV, has joined Dentsu Communication as the Delhi branch head.

Talking about his new assignment, Dabral says, "My key task is to set up the team and the business at Dentsu Communications. The Yamaha business is a good starting point for us. Now, we need to grow the business.”

With his appointment at Dentsu Communication, Dabral makes a comeback to the world of advertising.

Dabral, on his part, maintains that his stint with ZEE TV was quite enjoyable. "I had a good time at ZEE TV. But honestly, I missed the pace at which things happened in advertising. So when the offer came along, I was more than keen to get back to advertising.”

While Dabral had a handful of offers in hand, he found the prospects of joining a start-up such as Dentsu to be more exciting. "The objective of an agency is to understand the needs of the client and deliver appropriate solutions. Compared to an established network, at Dentsu, there is certainly more flexibility to craft ourselves in order to deliver to the client,” explains Dabral.

Dabral joined ZEE TV towards the end of 2003. Prior to that, he was with Contract Advertising, where he spent a decade.

Contract happened to Dabral after various assignments at Grey Worldwide (then Trikaya Grey), Ogilvy & Mather and Interact Vision (erstwhile Interact). Incidentally, Dabral started his career as a sales and marketing professional. However, his career took a different turn when the offer from Grey came along.

Meanwhile, there has been an important appointment at Dentsu Marcom as well. Ravpreet Ganesh, who was with Lowe and heading the Polo account, has moved to Dentsu Marcom as director, strategic projects.

Enumerating on her brief, Ganesh says, "The idea is to bring an integrated communication approach to the existing businesses and, of course, new businesses as well.” Besides this, Ganesh would be responsible for leading new business initiatives.

Ganesh launched her career in advertising with Rediffusion DY&R in 1995. Her first account was Airtel, when the brand was a single city operation. For the eight years that she worked in Rediffusion, Ganesh has been associated with all the new initiatives and product launches of Airtel. In fact, when Ravpreet was leaving Rediffusion, she was looking after the Airtel brand nationally.

After her stint with Rediffusion, Ganesh moved to Lowe to head the Polo account and LifeStyle chain of fashion and home retailing in India, owned by the Landmark Group.

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First Published : September 25, 2014 04:04 PM
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