The Advertising Agencies Association of India (AAAI) is celebrating its diamond jubilee and what's better than kickstarting the festivities by creating a buzz among the young professionals in the industry? & #BANNER1 & # For this, the association has tied up with AdFest Asia, which is fast emerging as a major hub for the advertising fraternity.
AAAI has called for entries to the The AAAI-AdFest Young Lotus Workshop Contest.
The contest will provide creative people under 30 years of age and with less than five years of experience to win a trip to the festival to be held in Pattaya next year.
The challenge is to create a print ad (in 25 cms height x 16 cms) on AIDS Prevention with the message: Prevention is best as there is no cure. The participating teams (one copy writer and one art director) has to be employed under an agency that is a member of AAAI. Only one entry per team is allowed. The entries will be judged by "an eminent panel of top creative directors of AAAI member agencies.” The last date for receiving entries at the AAAI office is Monday, 3rd January 2005; 3.00 pm.
The winning team will be sent by AAAI to attend the AdFest Young Lotus Workshop which will be an intensive two-day affair on March 8-9, 2005. The team's work will be once again judged by an international panel of judges and the results declared at the Crystal Lotus Award ceremony, with the recipients receiving a certificate of recognition for their work.
The team will also have the opportunity to attend all the sessions of the AdFest between March 10-12 and the prize includes their accommodation, stay and incidental expenses at the venue.
"We have been constantly striving to raise the bar of creativity in the industry. And this contest will help us identify the young talents who will determine the course of advertising in the future,” said Ramesh Narayan, chairman, AAAI Diamond Jubilee Celebrations Committee.
The theme for the contest was deliberately kept contemporary and contentious in order to bring out the best in the participants, says Narayan. While he keeps mum about the members of the jury, he expects a good response from the fraternity.
But that's not all. "Instead of a big bang, we have planned a series of events for the diamond jubilee year and rest assured, they will all be quite exciting,” he adds.
Incidentally, the AAAI is also hosting a seminar in the city on January 10, 2005.
The seminar hopes to create a better understanding of TDS and E-TDS procedures among the members of the industry and will be conducted by senior officers from the office of
the commissioner of income tax (TDS), Mumbai.
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