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STAR One dabbles in reality programming
The channel will launch two new reality shows in the New Year beginning with Figure it Out in January and Fashion House in February
Comedy, thrillers, gameshows, drama and movies are part of STAR One's programming mix at the moment. Very soon, the channel will add one more element to its kitty, which is reality.
Beginning January 3, 2005, STAR One will launch its first daily reality fitness show titled Figure it Out in the 7.30 am slot. A month down the line, precisely, on February 19, 2005, its ambitious reality programme targeting the fashion community called Fashion House will premiere in the 9.00 pm slot on weekends.
Clearly, STAR One is attempting to be different with these offerings. For one, unlike regular fitness shows, Figure It Out is not about a trainer or a fitness expert merely providing tips or guiding viewers through a workout. Instead, it is an interactive show where four overweight participants will go through a 100-day fitness regimen to shed those extra kilos. Their journey from obesity to a slender state is the hook the channel is banking on to give it viewership.
Fashion House, on the other hand, will feature sixteen budding fashion designers selected from fashion institutes across the country. These designers will have to slug it out for seven weeks for the plum dual prize sponsored by international fashion house Versace. This includes a worldwide merchandising deal for the production and distribution of the winning outfit that the contestant will be creating on the show under the 'versus' label. Plus, there will be a six-month internship at the headquarters of Versace in Milan.
The selection procedure involves submission of entries, which will be screened by the renowned designer pair of Abu Jani and Sandeep Khosla. Post which, the final list of 16 will be drawn. Unlike other reality shows where shortlisted candidates congregate at a single location after the initial round, in Fashion House, the lot of sixteen will be divided into groups of four and dispersed across four metros, with the show revolving around these four centres.
The metro list as well as the jurors for the on-air round have yet to be finalised, say channel executives. The title sponsor of the show is Lakme, and the channel has called for entries at fashion institutes and Lakme Beauty Salons across the country.
© 2004 agencyfaqs!