STAR One changes its logo

Beginning January 1, 2005, STAR One has revised its logo. The change is visible in the addition of the word 'STAR' above the word 'One' in the logo. This amendment is in keeping with the court order passed about two months ago, which directed STAR India to change the logo of its newly-launched channel STAR One in 60 days.

The order was passed following a petition in the Delhi High Court by SaharaOne, the rechristened media and entertainment company of the Sahara Group, which said that the brand name used by STAR India for the channel was deceptively similar to SaharaOne.

SaharaOne's counsel argued that this would cause confusion in the viewers' mind, harming the interests of the channel and the group.

STAR India's counsel Arun Jaitley had presented the company's point of view on the subject, but the Delhi High Court ruled in favour of Sahara with a rider attached – the proposed change in logo would not happen in a span of a few days, but after two months, that is, on New Year's Day.

STAR One was launched with much fanfare on November 1, 2004 as the channel for the upscale, urban viewer in the age-group of 25-34 years.

In media circles, the court ruling was viewed as being advantageous to STAR; the broadcaster could now unveil its logo on New Year's Day, 2005.

Analysts also felt that the re-worked STAR One logo, with the addition of the word 'STAR', would now look a lot more similar to the SaharaOne logo than the original STAR One logo. Earlier, the familiar star visual of the STAR group was within the letter 'O' of the word 'One'. This letter sported an orange colour, while the letters 'n' and 'e' were in solid black.

Interestingly, the position of the logo will not shift to the bottom of the screen from the right-hand top corner, where channel logos normally appear, as indicated by some media reports earlier. The word 'STAR' will be a permanent fixture of the logo appearing in all channel communication, ads and promos.

© 2005 agencyfaqs!