The news of Anisha Motwani, hitherto vice-president, Euro RSCG, Delhi, replacing Sanjeev Roy as the agency's Delhi head had been doing the rounds since last November. & #BANNER1 & # The appointment has just been made official. Suman Srivastav, president, Euro RSCG, confirmed the development to agencyfaqs!.
Motwani's promotion comes close on the heels of Srivastav being made the president of Euro RSCG. Srivastav, however, continues to report to Ishan Raina, CEO and chairman, Euro RSCG.
Sanjeev Roy, however, is not moving on to another organisation. He has been made the head of Euro RSCG's global marketing services and digital brand, Euro RSCG 4D. In India, RSCG 4D is currently present in Delhi and Bangalore.
Srivastav explained the group has major plans of boosting the operations of Euro RSCG 4D, as direct marketing is gaining grounds in India. "While internationally, direct is very big, it is still in its infancy in India. However, the need for direct marketing will show up soon."
Euro RSCG 4D was created by combining Euro RSCG Marketing Services and Euro RSCG Interaction companies, along with new agencies - Euro RSCG Skybridge, EHS Brann, Brann Worldwide, and NRS - that joined Euro RSCG during the September 2003 Havas reorganisation.
Headquartered in New York, Euro RSCG 4D's core function is to integrate the agency's entire global marketing services capabilities into four broad strategic service offerings.
These are are Direct (CRM, DRTV, direct marketing), Digital (interactive), Drive (promotion, event, retail, channel, design, merchandising and brand experience), and Data (modeling and analysis). In fact, this is how the direct marketing company got its name 4D.
Motwani has more than 15 years of advertising experience in leading agencies such as Euro RSCG, Leo Burnett, Mudra, McCann Erickson and Clarion. Her extensive brand experience is across categories spanning soft drinks to automobiles.
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