afaqs!

MMS case to come alive on STAR One's Special Squad

By , agencyfaqs! | In | January 13, 2005
The channel will be introducing a slew of programmes


STAR One has been inspired by the infamous MMS case. The channel is ready to telecast a special episode on this infamous case on its detective series, Special Squad. This MMS special episode will be aired on January 17, 2005. & #BANNER1 & #

Ravi Menon, vice-president, content, STAR One says, "From now onwards, the special squad episodes would be inspired from real life white-collar crimes. We want to tell an intelligent story in a non-dramatic fashion."

"The forthcoming episodes of Special Squad would disclose how forensic science can be used to investigate several white-collar crimes apart from just investigating murder mysteries." he added.

Special Squad is a detective serial on STAR One, where different crime cases are investigated using forensic science.

While discussing STAR One's future strategy with agencyfaqs!, Menon says, "All shows on STAR One have a finite life unlike those on other general entertainment channels. And these shows are taken off when the story comes to an end. We do not drag on."

For instance, as per Menon, the show Guns and Roses would come to an end in 26 episodes, while Pyar Ki Kasti Mein will be over in 36 episodes. Even the comedy series such as Instant Khichdi will be taken off for some time, only to be reintroduced with a fresh approach. But before being taken off, the story will undergo another twist.

Similarly another show Remix, which is quite popular among the teens and young adults, is ready to have a twist in the story by this month end. Apart from this, the channel is also ready to launch an album on the show.

The CHannel [V] popstars II band AASMA will sing for this album. Interestingly, this marketing strategy is in coordination with the storyline as the lead characters of the Remix have also formed a music band.

However, Menon clarifies that in spite of the several twists and turns in the storyline, none of the shows will last more than a year. And from April and May, the channel will launch at least one new show every month replacing the older ones. However, further information on the upcoming new shows was not available.

Menon says, he is still one the process of slecting the news shows. He says, "We are talking to several production houses and are also in the process of evaluating the type of shows that are doing well for the channel."

Some of the new shows which are to be launched in February are Figure It Out, Fashion House and Happy Go Lucky. While Figure It Out is reality fitness show which shows how six people lose weight on screen, Fashion House is a talent hunt for fashion geeks. Happy Go Lucky, on the other hand, is a show for the age group of 9-14 that will be aired every Friday at 7.30 pm.

2005 agencyfaqs!

Search Tags