If troubles come in a battalion, so do opportunities. Just a week or so ago, Anisha Motwani was elevated to the position of head of the Delhi branch of Euro RSCG and now, she is on her way to General Motors (GM), not as the branch head, but as an employee of GM.
Motwani is joining the marketing department of GM at a senior post. She is likely to join GM sometime in February.
But this is not Motwani's first brush with the automobile industry. During her stint at Mudra Communications (1993-2000), Motwani had worked on the Mitsubishi Lancer and Ambassador brands. In fact, she was part of the team that created communication which elevated Mitsubishi Lancer's brand image and helped it acquire the 'Best Car' status by the prestigious JD Power Survey.
While senior executives at GM and Motwani could not be contacted, Suman Srivastav, president, Euro RSCG, confirmed Motwani's departure. "Though Motwani's departure is going to be a big loss for the agency, the agency wishes her luck," he said.
Because of the suddenness of the news, Motwani's new assignment comes as a surprise to both the industry and the agency as well. However, Srivastav is confident that the Delhi branch will find a head in double-quick time. "We are interviewing candidates and will very shortly make the announcement."
Motwani's move is yet another instance of the ad industry losing a member to the 'other' side. Though there weren't many agency executives who switched sides in 2004, better opportunities and career prospects induce many of them to switch over.
Motwani has more than 15 years of advertising experience in leading agencies such as Euro RSCG, Leo Burnett, Mudra, McCann Erickson and Clarion (Bates). Her extensive brand experience is across categories spanning soft drinks to automobiles.
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