Walt Disney Television International - India (WDTVI-I) has appointed Amitabh Srivastava as director, affiliate relations, for the two channels, Disney Channel and Toon Disney.
Rajat Jain, managing director, The Walt Disney Company (India) Private Limited, says, "Amitabh's broadbased experience in the media industry coupled with his expertise in distribution -- a current area of focus for us -- will be instrumental in accelerating our business development efforts. His experience and expertise will be crucial to WDTVI's growth in India."
In his new role, Srivastava will work closely with WDTVI-I's distribution partner STAR India to manage all aspects of cable & satellite distribution and network development in the country. His focus areas will include subscriber acquisition, affiliate relations and trade marketing to optimise distribution penetration, subscription revenue achievement and last mile connectivity for both channels. He will also have oversight of hotel and institutional sales.
Srivastava moves from TV Today Network where he was a general manager - network development. Prior to this, he held several senior management positions at The Times of India, MTV and BBC World through his 16-year career.
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