Shripad Nadkarni quits Coke

By , agencyfaqs! | In | January 18, 2005
To set up his own strategic marketing consultancy

Shripad Nadkarni, vice president - marketing, Coca-Cola, has put in his papers after a four year stint with the beverage major.

Nadkarni told agencyfaqs! that he would be setting up his own strategic marketing consultancy and implementation firm. "But I'm not leaving right now. I will be around for a couple of months and look through all the campaigns that were currently under me. The pre-summer campaigns are extremely important for the company," he said.

"It has been a wonderful experience with Coke. My team is the best in the world and the brands have been outstanding. I am very happy that the brands across cola, water and juices have done very well. Coke will always be a part of me."

Nadkarni, an IIM Bangalore graduate (1983 batch), was with Johnson & Johnson for 17 years prior to Coke. He joined Coca-Cola in October 2000 as marketing head.

Nadkarni also got to lead the Coke advertising campaign for Indonesia, rural China and other neighbouring countries. He was also heading the new beverages business as a profit centre.

Among the campaigns that he had worked for, Nadkarni holds the Aamir-Khan-as-a-Punjabi-villager TVC as the closest to his heart.

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