Mumbai-based ad agency Umbrella has won the creative duties of couture Pallavi Jaikishen. The agency is jointly promoted by Bhupal Ramnathkar, the former executive creative director at Enterprise Nexus, and Ramesh Govani of Mumbai-based Kamala Group, which owns the Gabbana brand of clothesline.
Ramnathkar told agencyfaqs! that the business was not won after a hard-fought battle. "Instead, we approached Jaikishen with our portfolio. Looking at our work, she was very impressed. She is very particular when it comes to creativity and design and felt that she and I were on the same wavelength and would be able to work well together."
Umbrella way of doing business particularly suited Jaikishen. At the agency, clients interact directly with the senior creative team, and do not have to go through servicing professionals. "Therefore, what the clients want to communicate creatively is put across much better. This works better for designers such as Jaikishen, as they are very particular and attached to their work."
Pallavi Jaikishen is one of the biggest and most established Indian designers in the fashion industry today. She is one of the few Indian designers to be in the industry since 1972. Her store called Paraphernalia is at Pedder Road and Juhu Scheme, Mumbai. She has been extremely successful not only in India, but also abroad. She has a strong foothold in the foreign markets, and she regularly exports to the UK.
Umbrella, Ramnathkar says, has already begun designing Jaikishen's corporate identity. "We will soon start designing her store identity and will also be handling her advertising in India, as well as abroad."
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