Leo Activation, Leo Burnett's integrated communications division, has just added two major accounts to its portfolio down South.
The 49th All India Congress of Obstetrics and Gynaecology 2006 (AICOG 2006), has entrusted its entire event organisation and brand associations to Leo Activation. The Congress will be held in Kerala next January under the motto "Save the mother, save generations".
"This is a major and prestigious account for us, as it is the biggest gathering of obstetrics and gynaecology professionals in the country. The sheer size of it makes it a huge challenge - the organising committee expects a record attendance this time." said Sujit Nair, head of Leo Activation, Mumbai, even though he wouldn't put a number to the size of the business.
Work on the account has already started and Leo Activation will be setting up a team in Kochi, completely dedicated to this project. "Even though the event is scheduled for January next year, the run up has already gathered momentum," added Nair.
There were other agencies in the fray, confirmed Nair. "What helped us clinch the deal was the agency's understanding of the basic philosophy of the organisation." Leo Activation is also co hosting Miss Kerala 2005 with Impresario. Miss Kerala is an annual pageant that boasts of a huge popularity down South. "Even though the money involved is not as big, there is tremendous mileage to be gained out of the event," adds Nair.
This is part of Leo Activation's ongoing venture to identify local events and properties and connect national brands with them. "This would ensure a larger consumer connect for national brands in the local market and offer them greater mileage," explains Nair. Keeping this objective in mind, Leo Activation has identified such 20-odd local events in different parts of the country that would provide a platform for national brands.
Leo Activation is a three-year-old division of Leo Burnett India, which provides clients with "360 degrees solutions for energising brands". This includes services in the areas of interaction and database marketing; promotions; direct response marketing; consumer activation activities such as ground events design, management and execution; retail outfit promotions and others.
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