Initiative wins MTNL, Dewan Housing, Parakh Foods accounts

By , agencyfaqs! | In | February 17, 2005
Combined business size pegged at Rs 40 crore

InitiativeMedia, the flagship arm of

Lintas Media Services, has just bagged three businesses worth Rs 40 crore.

While the agency is the AOR for Dewan Housing Finance Ltd, two other businesses - MTNL and Gemini Oils (a Parakh Foods brand) - have come from recent wins by SSC&B Lintas and Quadrant Communications, respectively

Said Kartik Iyer, president, Initiative, "We will strive to make the businesses benefit tremendously from our commitment to provide not just effective planning but a knowledge based offer that is sure to augment the market objectives of each of the brands. I feel certain that our commitment as partners for ultimate success, through effective value based insight, strong logistic support and intelligent media solutions will strengthen the brand teams' efforts tremendously."

Added Lynn De Souza, director media services, Lintas Media Group, "The year has started positively. While the excitement of new business is always reason to celebrate, I think our single minded approach to ensure more impactful growth opportunities for brands is what we thrive on. I look forward to more work from our stable that will make an indelible imprint in the businesses of our clients and also establish our uncompromising commitment to a value based offer."

Earlier this week, Insight, a sister agency, had won the mandate to plan, buy and service the media for Cello, a leading player in the writing instruments business, and Torrent Energy, a leading provider and facilitator for the Ahmedabad and Surat Electricity Boards. The billings are estimated to be in the region of Rs 25 crore.

The Lintas Media Group has, therefore, won businesses worth Rs 65 crore in this week alone.

Lintas Media Group brands include Initiative, the flagship brand, Insight, the youngest brand - set up in 2004 - especially to meet new business challenges and emerging markets, Interactions, and Intellect, a specialist research unit dedicated to homing and conveying knowledge within the Group. Lintas Media Group clients include Maruti Udyog Limited, Bharat Petroleum, Bajaj Auto, ITC Ltd, UTI and Idea Cellular amongst others.

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