Ipsos-Novaction, the specialist forecasting, modeling and consulting arm of the Paris-based Ipsos Group - the third-largest survey-based market research group in the world - is set to commence operations in the country by May-June this year. & #BANNER1 & #
The company has kicked off the process by roping in veteran ORG-MARG researcher Nehal Medh, who will head the firm's operations in India. Medh quit AC Nielsen-ORG MARG on February 11, 2005. He will take up his new assignment by March-end.
Ipsos-Novaction is active in the FMCG space doing simulated test marketing (STM), polymetric forecasting for new products, consulting etc for various companies across the globe. The company acquired AC Nielsen's Vantis in 2002, which specialises in similar work for clients outside the FMCG industry.
The company is currently consolidating its presence in Asia; it has offices in Singapore, Japan, Taiwan and China. Chinese operations began last year and India is the next stopover for the company on its road to expansion.
What is worth noting about Ipsos-Novaction is that it has been doing work for FMCG major HLL from vantage points in Japan, Singapore etc. And one of the reasons for setting up shop in India, say industry sources, is linked to the company's need to consolidate operations on the account in the country.
The company will set up base in Mumbai and subsequently move to Delhi. The possibility of working with other FMCG companies is also not ruled out. Over time, the company will introduce Vantis to service clients in non-FMCG sectors such as consumer durables and telecom.
Medh, on his part, was unavailable for comments. He moves to head Ipsos-Novaction after seventeen years with ORG MARG. His last-held designation was director, client service, in charge of proprietary tools and syndicated studies at AC Nielsen-ORG MARG.
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