Insight bags media mandate of Bajaj Discover

Bajaj Auto has appointed Lintas Media group agency Insight to do both television and print media buying and planning for its Discover brand. The development comes in the wake of a pitch held in early February, when the company called incumbent agencies Mindshare, which handles the television media business of Bajaj, and Insight, which handles the print media business, along with challenger Starcom for presentations.

Subsequently, Insight was selected for the Discover brand, which has been confirmed by KS Grihapati, general manager, marketing, Bajaj Auto Limited.

Though the size of the Discover media business could not be ascertained, the total size of the Bajaj media account is approximately Rs 100 crore.

The creative agencies handling various Bajaj brands are: Lowe: CT 100 and Eliminator, Leo Burnett: Pulsar and Wave and O&M: Discover.

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