Ajay Chandwani, the former president of SSC&B Lintas, has joined as the CEO of Percept H, while Rajesh Pant, who was heading the organization, has moved onto a new joint venture in the Middle-East.
Chandwani will oversee Percept H and its subsidiary agencies including Imageads, Percept Gulf (Dubai) and AMO Communications.
Pant, on the other hand, will head the joint venture to be set up by the Percept group in the Middle East and North Africa region.
The announcements were made by Harindra Singh, vice chairman and managing director of Percept IMC.
Percept IMC is a communications group comprising advertising, entertainment, events, media, PR and production. The combined revenues of the group are in excess of Rs 1,400 crore per annum.
The group recently announced a joint venture with Posterscope, the largest outdoor business in the world. The other groups with whom Percept is affiliated are Hakuhodo Inc. of Japan and Aegis PLC.
Singh said that he was very excited at the developments within the Percept group. "I am very optimistic at the developments and wish both of them every success forward".
Percept H clients include Hero Honda, Airtel, Air Sahara, Pantaloons, Bank of Baroda, Bajaj Tempo, Sahara Housing, Sharp, FedEx, Old Spice, Sahara India Pariwar amongst others.
Chandwani was the youngest director of Lowe at 32. He has worked on HLL Personal Products and Britannia amongst others. He also set up a new business development program responsible for Pepsodent, Telco, ITC, Modi Xerox amongst others. At SSC&B Lintas, he was responsible for winning accounts such as Mercedez Benz, Hexit, Philips, Parachute, Kissan Walls Max candy, Green label whisky, Hero Group, Vardhman Group, Moser Baer etc. SSC&B Lintas, under his stewardship, was the first Indian agency to win a Cannes Gold in 1996.
Pant, who moved to Percept H in 2002, was earlier with Sony Entertainment and Citibank. He has been responsible for growing Percept H into a professionally driven organization, consequent to the partnership with Hakuhodo.
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