TAM Media Research's TAM MATE Knowledge Series for 2005, where media planners, advertisers and broadcasters discuss various issues and trends on media research in closed door sessions, will now be open to educational institutes.
There's a catch, though. The institutes, in order to make the grade, must have a track-record of making valuable academic contributions in the field of media.
Participation in these sessions will be only through prior application. With these sessions, TAM aims to move up the value chain in terms of media research and customise knowledge-sharing for specific industry members.
The sessions, to be held on every alternate Tuesday starting March 15, will allow the industry to discuss different international case studies and several parameters which influence viewership trends. Through these sessions, TAM will also take into account the various needs of the industry.
Atul Phadnis, vice-president, TAM Media Research, says, "Ever since TAM MATE Knowledge Series was instituted three years ago, it has assumed a very important role in today's media industry."
"The intensity and diversity of subjects discussed and shared during these sessions contribute towards a healthy debate resulting in a constructive learning session for not only the participants, but also for the TAM session specialists," he adds.
One of the most sought-after sessions is when TAM shares various different case studies on viewership changes due to content, promotion, distribution and any other factors.
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