Vyas Giannetti Creative sets up Delhi office

Mumbai-based agency, Vyas Giannetti Creative, has set up its Delhi office in March.

VGC has appointed Anjan Roy to head its Delhi operations. Anjan joins VGC from Euro RSCG, where he spent over six years in various roles including roles including client servicing, strategic planning and media.

In his last assignment at Euro RSCG, Anjan was heading the Delhi office of Euro RSCG’s media specialist, MPG (Media Planning Group). During his stint at Euro, Anjan has been the head of the Philips Consumer electronics business at the agency’s Mumbai office till 2001, after which he sharpened his strategic planning and new business skills for a couple of years before moving to Euro’s Delhi operations in 2003.

Prior to Euro RSCG, Anjan has handled the advertising accounts of leading brands like HSBC, Lakme Lever, DCM Group while in Mudra and Enterprise.

Atul Hegde, vice president, Vyas Giannetti Creative, adds: “VGC has been on a very high growth pace in the last 12 months and now we have upped the pace even more. Last month, we had Sanjay Sipahimalani (Sippy) joining as executive creative director and now we have Anjan. VGC will be uniquely positioned in Delhi, which really lacks a ‘creative specialist’ communication outfit.”

On making the change from media AOR operations to a creative agency, Anjan says, “Having worked for over 10 years in diverse disciplines within an agency like account management, strategic planning and media, it’s clear to me that in complex and competitive times like ours, it is only the end product of creative differentiation that will make or break not just brands but businesses. And even the biggest brands have realized that it is fatal to ignore that. To that end, VGC was a clear choice. Since no agency in Delhi comes even close to us in terms of quality of work and talent”.

On the roadmap for the Delhi operations, Preeti Vyas Giannetti says “In the trajectory of scaling up on creative excellence and with the help of an excellent team, it was only natural for us to seek another orbit in Delhi.”

Set up in 1997, Vyas Giannetti Creative's client portfolio includes Discovery Travel & Living, The Aditya Birla Group, The Hinduja Group, The Times of India Group, Birla Sun life Insurance, Birla Sun life Mutual Fund, IndusInd Bank, Pidilite among many others.

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