1pointsize, the three-year old creative
shop from Chennai, was at the centrestage at SPARK 2005, South India's prestigious advertising awards show, by winning as many as five awards - Agency of the Year, Best of Show Award, Brand Building Campaign of the Year, Art Director of the Year, and Copywriter of the Year.
1pointsize beat its nearest rival Mudra South by a huge margin of over 100 points. JWT Bangalore, Linterland and rmg david came third, fourth and fifth, respectively.
"We are quite satisfied with the results. 7 Golds, 3 Silvers and 4 Bronzes are not bad for an outfit with just 9 people and 4.5 small brands," summed up Sharad Haksar, CEO, 1pointsize.
The work that won 1pointsize the bulk of its metals was the Perri Alley 'Leaves' campaign. It won a Gold in Product Campaign, a Silver for single press ad, 2 Golds in the Poster category, a Silver for photography, a Bronze for Multimedia Campaign, the Gold for Brand Building and the Show's Grand Prix Award.
"We've been doing great work on Perri Alley for nearly three years now. This was the first year when we have got so much recognition for it. We were thrilled to bits when Perri Alley beat Saint-Gobain to bag the Brand of the Year. But what gave us more pleasure was when the jury chairman, Pushpinder Singh, picked the Perri Alley work as the best piece in SPARK 2005. The Perri Alley CRAFTED FROM NATURE campaign has made it to the Luerzer's Archive. It has even won a nomination at the London International Advertising Awards. But we will treasure this particular award for some time to come," Haksar said.
Haksar led the charge for 1pointsize by scooping up four metals in photography largely for some delightful self-promotion work. His 'Numbers' calendar won the jury's nod for photography, typography & calendar. He added, "We didn't have a single television commercial. We had 19 good pieces from our works for Perri Alley, Eatalica, Wed Cross, Tic Tac and my own work. We managed to convert 14 of these into high value metals. I would have been delighted if we had won more."
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