James Sinclair, one of the UK's leading copywriters and the author of Sony Playstation's award-winning "Double Life" commercial, is to join JWT as a Global Creative Director.
Sinclair, 40, was recruited by Craig Davis, JWT's Worldwide Chief Creative Officer, and will work across the agency and partner Global Business Directors, Carol Potter and Tim Davis on Unilever assignments.
Sinclair became a copywriter 14 years ago and has worked at some of London's leading agencies including Bartle Bogle Hegarty, TBWA and BMP DDB Needham.
Commenting on the appointment, Davis said, "James is a gifted creative talent and his ability to produce work that gets noticed and drives sales is perfect for the new JWT."
Previously a creative director at BMP along side ex-partner Ed Morris, Sinclair ended their 12 year partnership in 2003 when he joined Ogilvy and Mather to become Executive Creative Director on the agency's £95 million pan-European Ford business.
Sinclair began his career with Morris at hotshop Miller Leeves in 1991 as a copywriter and remained with the agency through mergers with Bainsfair Sharkey Trott and TBWA GGT Simons Palmer.
More recently, he was Creative Director for the London Outpost of the San Franciscan agency, See; set up to handle the $120 million EA Games (Electronic Arts) worldwide account.
Sony Playstation's "Double Life" was the single most awarded advertisement world wide in 1999/2000 which included three D&AD pencils, two Clios, a Cannes Lion and the coveted BTAA Television Commercial of the Year. The advertising secured the brand as leader in the worldwide console market. Additionally Sinclair has won top awards for The Big Issue Foundation, Johnnie Walker Whisky and Volkswagen.
Said Sinclair, "Other agencies offered the chance to do exciting things and travel the world; with Craig and Michael Maedel (JWT Worldwide President) it's like being invited on to the bridge of the Enterprise. The congruence at the top and the appetite for reform sets JWT as the most progressive network on the planet."
Sinclair is the second top global creative hiring for JWT in as many months. In February, JWT hired Axel Chaldecott, a founding partner of HHCL, to become global creative chief on the agency's $600 million HSBC business and other projects.
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