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Contract's Pankaj Mridul puts in his papers
Mridul spent a little over an year as Contract's Delhi head
After spending a little more than a year as the Delhi branch head of Contract, Pankaj Mridul has quit. Though Mridul declined to comment on the development, sources in the know say Mridul has indeed put in his papers, and is currently evaluating prospective job opportunities.
Mridul's future plan will, of course, become clearer in the coming days. Sources, meanwhile, inform that Contract is yet to find a replacement for Mridul in Delhi. Jagdip Bakshi, CEO, Contract Advertising, was unavailable for comments.
In November 2003, Mridul had joined Contract as senior vice-president, a slot that remained vacant after Mohit Hira quit the agency to join The Times of India in July 2003. Mridul had moved from RKSwamy/BBDO, where he was senior vice-president and executive national creative director.
Mridul had launched his career in advertising with Sobhagya, a Mumbai-based financial advertising agency, in the year 1985. In 1987, he joined Mudra Communications as trainee copywriter. It was in Mudra, while undergoing the residential trainee programme, that Mridul met up with Ramki (D Ramakrishna, head of creative, JWT, Mumbai) and Balki (R Balakrishnan, executive creative director, Lowe).
After working at Mudra for close to six years, Mridul joined Karishma, the sister agency of Lintas (now Lowe) as associate creative director. He was there for a year, and then moved to Enterprise in Bangalore to head the creative team. In 1994, Mridul was back in Mumbai and for nearly four years, he ran a creative boutique called Forefront. The agency had clients such as Mother's Recipe, Kalaniketan, and children's readymade garments brand Jinny & Johnny.
Unfortunately, Forefront had to shut shop because clients allegedly did not pay up. Mridul was unhappy with the event, but nevertheless enjoyed his years at the start-up. After Forefront, Mridul joined RKSwamy/BBDO, where for nearly two years, he doubled up as the head of the Delhi branch and the creative head, until he moved to Contract.
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