Bates' IA campaign bags Gold at PATA Awards

By , agencyfaqs! | In Advertising | April 01, 2005
Apart from Bates, individuals and organisations from India have won nine awards including a 'Grand Award'

The Pacific Asia Travel Association (PATA) has announced its `PATA Gold Awards' for 2005 and Bates' campaign for Indian Airlines has won the PATA Gold for Marketing - Carrier (Domestic - Air).

An enthused Radharani Mitra, executive creative director, Bates India, says, "What makes the Indian Airlines campaign so special is that it has been universally appreciated. While it has been featured as the most favourite campaign in a consumer poll done by in the weekly business magazine, it has also won a Abby. Winning a Gold at PATA is certainly a shot in the arm as it is in the marketing category, which is a result-oriented award"

Apart from Bates, individuals and organisations from India, including the Department of Tourism - Government of India, and Kerala Tourism, have won nine awards including a `Grand Award', says a PATA press release.

The Department of Tourism has won the `PATA Grand Award for Heritage'. The award is for the department's `Ajanta-Ellora conservation and tourism development project', the release says. The other `Grand Award', for marketing, goes to the Singapore-based Banyan Tree Holdings.

Kerala Tourism has won a Gold Award for its e-newsletter, and has also secured an `honourable mention' in the heritage and culture category for its `A day with the masters' cultural tour initiative. `A day with the masters' is a specially designed, experiential tour of Kerala Kalamandalam, Kerala's premier training centre for the performing arts.

The Department of Tourism has won a second award for its `Incredible Taj' print media advertisement, while Thomas Cook India has won the award in the tour operator category. ITC Hotels has won the award in the corporate environmental category and SITA India in the consumer travel brochure category. Kamal Gill has won an award in the industry business article - consumer publications category.

PATA has a total of 1,261 chapters from 77 member nations, and each year awards in outstanding achievement are given to travel-related organisations and individuals in the areas of marketing, environmentalism/eco-tourism, education/training programs, tourism videos, brochures/posters, and so forth.

The Pacific Asia Travel Association's Gold Awards recognise exceptional achievement in a variety of endeavours, bringing acclaim to the best the region's travel industry has to offer. The winning projects set Industry standards for excellence and innovation, serving as examples for others to follow.

In addition to the 35 Gold Awards, PATA presents Grand awards for "best of show" entries in the following four categories: Environment; Education & Training; Heritage & Culture; and Marketing.

All award recipients will be honoured at a special event at the 54th PATA Annual Conference in Macau, April 17-21, 2005, and will also be featured in the PATA 2005 Conference Daily. The winning entries will be on display at the conference.

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