ZEE Business, India's first business news channel in Hindi, is launching five new shows in the first week of April.
These shows, according to channel executives, will set a new benchmark and redefine business news on television.
Of the five shows, four will be weekly, while one will be aired daily on weekdays.
The shows are: Ab Ayega Mazaa - Shopping Unlimited, Lights Camera Action, Bazaar, Business Yatra, and 101 Business Ideas.
Ab Ayega Mazaa has been conceived to give to the viewer the best choice available in the market. This daily show on weekdays will make buying and shopping a whole lot easier. It will give viewers all possible options across a product category and will give them an inside view of unusual shops and the best places to dine in. The programme will look at the best deals in the market and hottest schemes on offer.
Lights Camera Action is a brand new show on Bollywood, the world's largest film industry. The show will take an inside view into Bollywood and what makes it work, how films are marketed, do doubles have a union and how the hottest movies are faring on the box office.
Bazaar, executives promise, is going to be a first-of-its-kind show on Indian television. It will feature CEOs defending their products as Zee Business does a reality check at the market place by interacting with customers.
Business Yatra will travel from Delhi to Gangotri and each week, it will look at local industries on the way. Sports goods at Meerut, towels in Pulikhwa, brass in Moradabad, locks in Aligarh and the famous knife industry of Rampur. This show promises to be a travelogues, with a generous dose of business.
101 Business Ideas is expected to hone the entrepreneurial skills of Indians as the show is all about setting up a businesses - whether its setting up a bakery, a gym, a restaurant or a beauty parlour, or any business, which require an initial investment of around Rs 20 lakh.
© 2005 agencyfaqs!