Lowe's Prateek Bhardwaj moves to Everest Delhi as creative head

Strengthening the creative team is a high priority for Everest Integrated Communications. While Mumbai has a well-oiled team in place, Everest Delhi needed a creative guy at the helm. Prateek Bhardwaj of Lowe is expected to do just that when he takes over as Everest Delhi's creative head.

Bhardwaj, who is currently serving his notice period at Lowe, is scheduled to join Everest on May 2. Meanwhile, it is learnt that Devjyoti Barooah, a senior creative person at the agency's Delhi office, is about to put in his papers.

Bhardwaj is looking forward to the challenge. “The task is to do some great work and win some awards. For me, it is exciting times ahead, as I would be working with a fantastic team comprising Mahesh Chauhan, Aniruddha Banerjee, Milind Dhaimade and Rajiv Rakshit.”

After accidentally getting into advertising, Bhardwaj started his career with Saatchi & Saatchi in 1996. Two years on, he moved to McCann-Erickson, where he worked for four years. His next destination was Publicis and later, Lowe. At Lowe, some of the brands Bhardwaj had worked on include Dabur, Maruti and LG Electronics.

Explaining the task at hand for Bhardwaj, Milind Dhaimade, executive creative director, Everest, says, “His mandate, simply put, is to get the whole team to identify with the common vision of the agency and work towards realizing it. And that great work can only happen when both the creative and the servicing teams interact as one big team.”

This is Everest's second senior-level appointment on the creative side in recent months. Last October, the agency had hired Mudra Delhi's Anil Varma as a creative director. © 2005 agencyfaqs!