Sakal launches Marathi tabloid for farmers

The Pune-based Sakal group of newspapers has finally launched its Marathi tabloid for farmers called Agrovon. The paper hit the stands on April 20 at an introductory price of Re 1.

Targeted primarily at the landowning farmer or ‘Sadan Shetkari’ (as he is described in Marathi), Agrovon consists of 16 pages with latest news and views by experts from various sectors. Topics include research and development, new agricultural practices, market rates, trends and weather forecasts.

The paper has attempted to target the family of the farmer too with information and features on entertainment etc.

Agrovon was inaugurated on April 19 by the Union Minister of Agriculture, Sharad Pawar at a function organised on the occasion.

It is the fifth paper from the group after Sakal, Gomantak, Gomantak Times and Maharashtra Herald. Unlike its sister publications, which are of general interest in nature, Agrovon caters to a “focused need”, say newspaper executives. © 2005 agencyfaqs!