Renuka Jaypal, national business director on Hutchison Telecom at Ogilvy & Mather, has been appointed as the president of OgilvyOne India, O&M's direct marketing division.
In addition to her all India responsibilities at OgilvyOne, Jaypal will continue to discharge her duties as the national business director as well.
Talking about Jaypal's new profile, John Goodman, CEO (India and South Asia) Ogilvy & Mather, says, "I am very pleased to announce the immediate appointment of Renuka Jaypal as head of OgilvyOne India. Renuka has to her credit proven skills and entrepreneurship to take up the true potential of OgilvyOne in this market."
When quizzed about Jaypal's mandate, she used one of David Ogilvy's quotes to convey the gist of her philosophy. "Only first class business and that in a first class way. This, for me, is the best possible summary of our business philosophy."
She adds, "My exposure to the sheer repertoire of capability we have in our armoury across online, offline, tele-marketing, data services, knowledge management and strategic consultancy has come as quite a revelation. A lot that we have done, and can do, is in my opinion, amongst the agency's best-kept secrets. I intend to change this."
There are many direct marketing agencies committed to producing competent work. , Jaypal, however, claims that Ogilvy's creative product certainly gives the division a sharp edge over the rest.
She says, "We are committed to making 360 work as it consistently provides us the opportunity to do better work. I am extremely excited about the year to come, and believe that while in India OgilvyOne is India's first and most successful direct marketing agency, 2005 will be the 'Year of One' within the Ogilvy 360 fold."
Jaypal began her career in advertising with Rediffusion DY&R in 1990. After a two-year stint with the company, Jaypal joined Ogilvy Bangalore to work on the Unilever beverage portfolio.
In 1995, Jaypal decided to take a break from the industry to pursue her passion for producing films. She was executive producer at Flicks Motion Picture Company for two years, during which she was actively involved in the production of ad films, channel identity packaging and music videos. Jaypal then shifted to Sony Music to become the head of Indian repertoire in 1997.
In 1999 Jaypal returned to Ogilvy Mumbai to handle a portfolio, which included Maxtouch Telecom. She led the launch of the Orange brand in Mumbai in the year 2000 and the launch of the national Hutch brand in 2002. Jaypal continues to lead the 360 Hutch businesses across all six Ogilvy India operations. © 2005 agencyfaqs!