Everest Brand Solutions bags ING Vysya Mutual Funds biz

Everest Brand Solutions has picked up the creative duties of ING Vysya Mutual Funds. The size of the business is in the vicinity of Rs 6 crore. While agency executives were unavailable for comments, sources in the know of the development have confirmed the news.

Before ING Vysya Mutual Funds shifted base, it was residing with Saatchi & Saatchi's Mumbai office.

As a result of this movement, Everest now has ING Vysya Bank as well as ING Vysya Mutual Funds. However, ING Vysya Life Insurance continues to be handled by Rediffusion | DYR.

The news of Everest's Mumbai office being awarded the business comes on the heels of the agency announcing its new identity and logo, which was created by Rajul Dhaimade, creative director, Mumbai, Everest Brand Solutions.

Everest says, its new entity – Everest Brand Solutions – has been evolved with the objective of partnering its clients in fulfilling their brand objectives. And that meant, the agency has physically undergone structural changes in achieving that.

Everest Brand Solutions believes that the communication industry needs to reinvent itself. The current 360-degree approach has seen agencies becoming suppliers of TV scripts and ad layouts, which then get extended to other media.

“Everest will go a step further in this process and demonstrate complete partnership with its clients by getting involved in defining the brand problem,” Mahesh Chauhan, president, Everest Brand Solutions, had explained in an earlier occasion.

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