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Dentsu Communications wins i-mate mandate

By , agencyfaqs! | In Advertising | May 16, 2005
Dentsu will handle both the creative and media duties for the i-mate brands - PDA2k and JAM - in India


The Delhi office of Dentsu Communications has bagged the advertising account of i-mate's Smartphone brands, PDA2K and JAM. & #BANNER1 & # Dentsu will handle both the creative and media duties for the i-mate brands in India. The size of the business is estimated to be around Rs 4 crore.

Announcing the win, Ruchira Raina, executive director, Dentsu Communications, said, "The i-mate business is an interesting new addition to our portfolio of Yamaha bikes and FMCGs like NoMarks in our Delhi office. We will be working a brand buzz around this hi-tech handphone, which is also a very hi-touch device."

The i-mate brand is already established in over 20 countries. The brand's recently launched devices - PDA2k and JAM - have received rave consumer and trade reviews. i-mate, according to a Dentsu release, is today acknowledged as the pioneer in Windows based mobile Smartphone.

i-mate addresses the need of the ever mobile executive segment, which was handicapped by the fact that his smart phone was not adaptable to most of his work tools.

"With the launch of i-mate PDA2K and JAM in India, this problem will be solved. i-mate phones are based on Microsoft Windows mobile (the most used operating system) and are hence compatible to most of the work tools of the executive segment," says Ashish Dabral, vice president, Dentsu Communications Delhi.

The two models PDA2K and JAM are being launched in India concurrently with their global launch. Adds Pankaj Mohindroo, chairman, Fourth Generation Mobiles, the company that is bringing i-mate to India, "This is a next-gen device which will surely set new benchmarks amongst the discerning mobile users. The I-Mate is unrivalled in its versatility, ease of use and user friendly features."

Dentsu Communications launched its Delhi operations about six months ago. The branch already has capitalized billings of nearly Rs 40 crore. The Bangalore HQ of Dentsu Communications handles Toyota, Nissin Foods, a part of Acer Computers business, Blaupunkt, besides other businesses. 2005 agencyfaqs!

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