Last updated : September 25, 2014 04:04 PM
Bare Associates International (BAI), a leading provider of global Mystery Customer research programmes, is setting up its 100% subsidiary in India; Mumbai, to be more precise.
Michael Bare, President, Bare Associates International, explained how 'Mystery Shopping' is different from regular market research. "To put in simply, while market research determines what clients/customers want, Mystery Shopping validates if it is being provided."
BAI has been in the quality assurance business for over 18 years and are the co-founders of the MSPA (www.mysteryshop.org). The international network has its headquarters located in North America and has offices in Europe and South America.
The market research is conducted across over 25,000 shops monthly in over 60 countries.
Worldwide, the company supports more then 4,500 clients in various industries across finance, banking, IT, telecom, automotive, entertainment, retail, hotel, restaurant, travel and others. Some key clients include DaimlerChrysler, BMW, Levi's, Thomas Cook, Microsoft, Opel, Ritz Carlton, Harley Davidson, Bank of America, Hilton, Diesel, Carrefour, Samsonite, Marriott, etc.
Bare indicated that the Indian entity would automatically get its business from international tie-ups. "Our international clients will provide an established client base for the Indian operations. I can't tell you the names as our contracts prevent us naming the companies out of competitive concerns. I am also looking forward to the development of relationships with companies based in India."
"There are many reasons behind us choosing India. To name a few, India is trailing China in the list of developing nations. There is an explosive growth of the middle class with significant buying power. This calls for the need of validating professional sales and service delivery."
"Another important reason is no other globally experienced Mystery Shopper company is developing this important sales/service niche in India. This country provides an excellent work ethic of shoppers", Bare added. © 2005 agencyfaqs!First Published : September 25, 2014 04:04 PM