Pitched battle for Rs 70 crore Consumer Affairs Ministry account

Most of the top agencies in the Capital are busy making a beeline for the Janpath office of the Consumer Affairs Ministry these days. The issue at stake is the ministry's upcoming campaign worth Rs 70 crore.

The agencies that have already participated in the pitch include Mudra, Everest, Grey, Capital, O&M, McCann-Erickson, Saatchi & Saatchi, Contract, Leo Burnett, Lowe, RK Swamy BBDO, JWT, Ambience, Rediffusion, industry sources said. There could be others in the fray as well.

Sources say that the ministry will empanel five agencies, and the final decision is expected by August-end.

The pitch process has been on for some two months now. The ministry had called for the pitch through a tender then.

According to one industry source who had personally presented in the pitch, each agency was given a time slot of 30 minutes to make a presentation.

The ministry's objective is to create confident consumers in an environment that promotes good and accurate information flows between suppliers and consumers, resulting in consumers transacting with confidence.

The ministry's work covers the development of consumer policy including consumer protection, product safety and weights and measures, provision of appropriate, accurate and accessible information, education and advice for consumers and businesses on consumer laws and issues, along with investigation of unsafe consumer products.

It also covers provision of advice on consumer representation, including a consumer representation nomination service to government departments and agencies, administration of a range of consumer legislation and enforcement of the Weights and Measures Act 1987.

The selected agencies are expected to help out the ministry in reaching out to the consumers. © 2005 agencyfaqs!