afaqs!

Pitched battle for Rs 8 crore InterGlobe's airline account

By , agencyfaqs! | In Advertising | July 05, 2005
The venture is being spearheaded by Rakesh Gangwal, former president and CEO of US Airways


InterGlobe Enterprises, a new entrant in the budget airline genre, has called for a creative & #BANNER1 & # pitch for launching its low-cost airline venture, Indigo.

According to industry sources, the company has invited some of the top names from the advertising industry for the pitch. The size of the business is estimated to be Rs 8 crore.

The agencies that are said to have participated in the pitch include Mudra, Lowe, Grey, O&M, McCann-Erickson, JWT, Percept H, Leo Burnett and Everest. Apparently, some 20 agencies had presented their credentials; out of which, the company has asked a few to make presentations.

InterGlobe Technologies, which is into providing information technology and business process outsourcing solutions for the airline industry, is the principal promoter of InterGlobe Enterprises.

The venture is being spearheaded by Rakesh Gangwal, former president and CEO of US Airways, widely recognised for his management skills and expertise in the airline industry. Gangwal quit his high profile job in November 2001 as head of the sixth-largest carrier in the US.

Indigo was recently in news for placing orders with Airbus for 100 aircrafts from the A320 family.

Sources say that the first round of presentation is in process and two agencies will be empanelled by September.

2005 agencyfaqs!