Contract Advertising has won Dabur Vatika's
anti-dandruff shampoo business. While neither Dabur India executives, nor Contract sources were unwilling to comment on the issue, industry sources have confirmed the development.
There is some doubt over whether Contract has been awarded the entire Vatika shampoo business, or whether the agency's role is limited to the anti-dandruff shampoo category. Unfortunately, no clarification was forthcoming.
The size of the total Vatika shampoo business is about Rs 15-20 crore.
It has been more than a month since Dabur India had called for a pitch for its entire Vatika range of products, which includes hair oil and shampoo.
Quite a few agencies are in the race for Dabur India's Vatika shampoo and hair oil brands. The list includes O&M, Mudra, Bates and Contract. The company is expected to announce the results in a few weeks.
Presently, Dabur's consumer product portfolio business is handled by O&M, McCann-Erickson, Contract, Bates, Mudra and JWT.
Dabur India is the fourth largest FMCG in India with interests in healthcare, personal care and food products. Vatika Hair Oil was the first product launched in 1995 under the Vatika brand.
Dabur's range of shampoos include Anmol Silky Black, Vatika Henna Conditioning, Vatika Anti-Dandruff and Anmol Natural Shine. As per industry estimates, Dabur Vatika hair oil brands have seen the highest growth in the recent past.
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